Tag Archives: Website Content

Getting to Know Genoa, Italy: A City Destination Travel Guide for Expedia

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Our team at World Words regularly write and edit travel guides for the leading online travel company Expedia. In fact, we create more Expedia travel guides than we can possibly list here (for example, just since the start of April, we’ve produced city and regional guides on the Netherlands, the USA, India, England, Japan and the Bahamas).

We might not be able to show them all, but we have picked out one of our recently-published destination guides. This month, our guide to Genoa, the capital of Liguria in northwestern Italy, was published on Expedia’s website. And to give you a taste of what you can expect in this stunning seaside city, we’ve included the overview below.

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Why You Should Avoid Writing About a Travel Destination Only from Memory

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Great travel experiences create vivid memories. Ask any traveller about a particular trip, and they will recall many strong sensory memories, from the incredible sight of a migrating herd of elephants to the gentle sound of waves lapping at shore; the overpowering smell of a bustling spice market to the sweet taste of a freshly-picked mango.

However, memory is not as reliable as it first appears. Press the same traveller on the exact number of elephants, or the route they took through the spice market, and you may find they struggle to give you an answer. The fact is, no matter how vivid your travel memories seem, there’s always key information missing from your recollection.

As travel writers, we do as much as we possibly can to record everything we see and do during our trips – in fact, making notes on your travels is a very valuable habit for travel writers – but it is not possible to record absolutely everything. So how do you ensure the travel article, guide or web copy you write when you arrive home is 100% correct, providing accurate and valuable information for your readers? Here are four ways to always get it right…

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A Warm Welcome to the World Words Team – Melissa, Staff Content Writer

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This week, we are delighted to announce the arrival of our newest member of the World Words team – Melissa.

Melissa will be joining our Edinburgh office as a staff travel content writer, so you can expect to hear a whole lot more from her here on the World Words site, whether it’s writing on the blog or contributing to our client projects.

Let’s find out a little more about her…

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The Best Bargain London Markets: An Online Travel Guidebook for Buggl

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Spring is just around the corner in our part of the world, which means it’s times to emerge from our indoor cocoons, shed our winter wear and brave the big bad world outside.

That’s why, when writing our latest series of London guides for travel guide website Buggl, we thought we’d turn our attention to the great outdoors and give a run-down of the capital’s best outdoor markets. Markets are something London does rather well, from Columbia Road’s striking bevy of blooms to the long-running Petticoat Lane Market and its stacks of brightly coloured textiles and clothing.

Of course, it’s not the first time we’ve shared our London secrets with Buggl. In the past, we’ve produced online travel guides showcasing city highlights ranging from East London’s best curry houses to best theatres outside the West End, as well as the great London parks for when you need to escape the city’s concrete and crowds.

Planning a spot of shopping in London? Scroll down for our insider selection of our recommended markets. To see this travel guide in its entirety, head over to the Buggl website, where you can download it free of charge.

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