Writers get the glory and the byline. Editors rarely get a mention. Yet their role in creating great content is vital.
For some, the process of writing seems to be effortless, a natural gift. Their prose is engaging, witty, evocative and always clear. But the chances are you are reading their end product. What if you were to see their first draft?
It might come as a surprise to learn that even the most talented of writers don’t always get it right first time round. First drafts are frequently lacking finesse, and it takes significant refinement to make them absolutely perfect.
Most top publications and blogs have professional editors to tweak and fine-tune their content — to give it a little nip and tuck where needed. Other writers and bloggers have to edit themselves, which can prove a lot more difficult. Editing is not an easy feat — it’s time-consuming and draining — but it is a necessary one. Not editing your travel content is like bypassing quality checks. Without doing it, the results can be embarrassing or, even worse, damaging to your brand. Fortunately, there are techniques and tips that can help you with the process.
So whether you’re a travel writer looking to improve your own editing skills, or a travel brand trying to ensure that the content you receive from writers is the best it can be, here’s our eight-point checklist for editing travel content.