Writing Blogs Without the Salesy Tone

Writing online content is something that takes not only time, but careful consideration. You need to decide on the tone of voice, the message, the style, the images and ultimately the point of the content. Getting the right formula is not always simple, and it’s easy to end up with your blogs sounding similar to your ‘about us’ page – that is to say, decidedly salesy. And that’s just not what customers (and, crucially, your potential customers) want to read.

In this article we look at how to create engaging blog content that drives traffic and promotes your brand without bombarding readers with unwelcome sales speak. As we will see, subtle tweaks in your language are important, but ultimately it’s the content you produce that will play the biggest role. Scroll on down to read our expert tips…

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Topical or Evergreen? How to Choose the Right Approach for Your Content

Writing online content is a time-consuming process, yet one which is vital to your brand and marketing. The online arena offers the chance to really connect with your customers or readers, and to provide them with valuable and genuine information. Yet there’s a lot that goes into creating the perfect online content and making it work for your business the way you want it to. And one of the important factors to decide on is the type of content you put out.

We’re going to take a look at the advantages and disadvantages of writing topical versus evergreen content. Of course, both have their place – but what’s the right option for your content? We’ll explore what the differences really are, and delve into when and why you should opt for one over the other. Scroll on down to find out more…

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Eco-ntent: Our Top Tips for Making Your Travel Writing Environmentally Friendly

Travel is one of the biggest joys and luxuries we have. To explore other places and experience cultures different to ours broadens our horizons, expands the mind, and encourages cross-cultural understanding. In a world that feels increasingly divided, travel unites, as well as helps to sustain livelihoods, support local communities and conserve natural and cultural heritage around the world. Travel is a great thing… but only if it’s done responsibly.

If you are a trusted company working in the travel sector, your customers value what you tell them. Through your approach to creating content, the terminology you use, and the experiences you highlight, you can make a vast impact on reducing harm to the environment or local communities. It can be minor tweaks and subtle suggestions or big, bold campaigns, but the bottom line is the same: if you consider how your words affect the environment, so will your readers. Scroll on to read some of the ways you can promote eco-conscious travel in your content…

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A Top 10 List Blog or a Deep-Dive Feature? Deciding on the Length of Your Content

In the modern world, there’s a widespread belief that shorter content is always better, and that readers’ attention spans are limited. While it’s true that brevity is important in many areas of travel content, it is not always the case. In fact, many readers are on the lookout for in-depth content that answers questions, educates and inspires them.

A recent study by Medium, a platform for technological content writing, revealed that the time spent reading one blog was up to seven minutes, or about 1,600 words. Other studies go further, demonstrating that the top-ranked content on Google has over 2,000 words. While these figures are enlightening, this isn’t just a question of longer versus shorter content – different topics and formats need different word counts. The takeaway is that you should write however much is needed to get your message across. That if you give readers good content, they’ll read it.

So how do you go about choosing the perfect word count for your travel content – and how do you structure it to make it as reader-friendly as possible? Scroll down to read some tips from our expert travel content writing team…

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