Tag Archives: Travel Copywriting

Our Travels: San Francisco, USA

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Great travel content writing isn’t a matter of sitting a desk and dreaming of far-flung places. It is about experience. Our intrepid team of writers and editors are always on the move, discovering new and exciting places all over the world. It’s this persistent wanderlust that makes our travel content so authentic, evocative and, crucially, effective.

We’re always striving to seek out less-visited idylls like far-flung Easter Island, out-of-the-way Lewis and Harris and the tourist-light Gili Islands, as well as ticking off huge bucket list destinations like romantic Venice, sky-high Dubai and buzzing Bangkok. And that’s only the beginning – you’ll find lots more in the Our Travels blog series archive.

This month, it’s the turn of World Words writer Jemima to reflect on one of her recent travel adventures. Scroll on to read all about her 2019 vacation in San Francisco, including a mini road trip down the Pacific Coast Highway…

Jemima standing (in the rain) on one of the Castro District’s rainbow crosswalks.
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‘Traditional’ Travel Content and Social Media: Here’s Why They Go Hand in Hand

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In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.

It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…

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Creating Mobile-Friendly Travel Content

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In the modern world, smartphone-friendly content is vital. Mobile is no longer man afterthought when it comes to producing content, and quite rightly – the stats for users accessing websites on phones and tablets are up year on year. With phones increasingly the primary – and even sole – device for users, it’s no wonder so many brands now follow a mobile-first approach when designing their content. Luckily for us, travel content thrives on mobile.

For those of us in the travel industry, there are several advantages when it comes to making travel content work for mobile. Effective travel content is fundamentally very visual, and lends itself well to mobile-friendly formats that tend to prioritise images and concise information over reams and reams of text. So if you’re planning your travel content for the months ahead, here are some of our top tips to ensure it’ll be a hit with phones and tablets too…

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How To Transform Your Run-of-the-Mill Holiday into Compelling Travel Content

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If you need to create great travel content at the drop of a hat, it’s helpful to have built up a good store of ideas to draw on. And you’ll find that your own travels can be great starting point for a whole range of content ideas. The fact is, the concepts that make the most compelling pieces are often the ones that draw on your own experience.

Even if the holiday you’re about to go on might not seem like it’s going to be worth writing about, you just can’t know until you’ve been. That upcoming camping weekend in Wales could end up providing the source material for an irresistible pitch, a dazzling post for your company blog or even an award-winning travel feature (aim high!)

All too often, however, the key details that can make the difference between good and great travel writing end up lost in transit. That’s why it’s so important to gather everything you may need for your content during the trip itself.

Whether it’s you or a colleague that’s going away, follow our tips to turn the travel experiences into killer content…

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