Our Travels: Easter Island

At World Words, we are very proud of our team’s extensive travel experience. You see, not only are all our writers and editors highly experienced in the worlds of journalism and marketing, they’re also uncommonly well-travelled. In fact, you won’t find many corners of the world that members of the World Words team have not visited. And we believe that this passion for travel and this personal experience gives our travel content unparalleled authenticity.

As regular readers of the Our Travels blog series will know, we like to share some of our most exciting trips with our readers. This month, it’s the turn of editor-in-chief Joe. Having previously written about travels to Belarus, The Gambia and Corsica (among others), he is now heading to one of the most remote places on earth. Easter Island.

Scroll down to read his thoughts about this extraordinary Pacific paradise…

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Joe in front of Ahu Vai Uri, a platform in capital Hanga Roa which supports five very different moai.

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Spring Cleaning Your Travel Content

The world of travel is always changing, and what you once thought was evergreen content can become outdated in the blink of an eye. If you or your brand produces or commissions travel content, it’s vital to regularly take stock of what you’ve already got, what you still need, and what can be retired. This will help keep things neat, fresh and relevant. And if you are going to do some content spring cleaning, well, surely there’s no better time than spring?

If your website is home to a travel blog, destination guides, tour itineraries or any other types of travel content, we have some top tips for sprucing it up (and all just in time for the big pre-summer booking rush). Read on for more…

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Our Travels: Montpellier, France

It probably comes as no surprise to you that the World Words team has a serious case of wanderlust. After all, it’s those itchy feet that led us to specialise in travel content in the first place. We don’t just love to write about global destinations, we get out there and explore them for ourselves, which is what makes our content so well informed.

The Our Travels blog series gives us the chance to share our very best travel stories with you each month. Our jet-setting writers and editors have visited worldwide destinations as varied as Oman, Estonia and Quebec City.

In this month’s blog, World Words content writer Ruth heads to the sunny south of France to explore Montpellier…

Ruth (right) and her friend Louise at their favourite apéritif spot at Place du Marché aux Fleurs.

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Making the Most of Your Ideas: How to Turn One Concept Into Lots of Content

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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