Eco-ntent: Our Top Tips for Making Your Travel Writing Environmentally Friendly

Travel is one of the biggest joys and luxuries we have. To explore other places and experience cultures different to ours broadens our horizons, expands the mind, and encourages cross-cultural understanding. In a world that feels increasingly divided, travel unites, as well as helps to sustain livelihoods, support local communities and conserve natural and cultural heritage around the world. Travel is a great thing… but only if it’s done responsibly.

If you are a trusted company working in the travel sector, your customers value what you tell them. Through your approach to creating content, the terminology you use, and the experiences you highlight, you can make a vast impact on reducing harm to the environment or local communities. It can be minor tweaks and subtle suggestions or big, bold campaigns, but the bottom line is the same: if you consider how your words affect the environment, so will your readers. Scroll on to read some of the ways you can promote eco-conscious travel in your content…

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Our Travels: San Francisco, USA

Great travel content writing isn’t a matter of sitting a desk and dreaming of far-flung places. It is about experience. Our intrepid team of writers and editors are always on the move, discovering new and exciting places all over the world. It’s this persistent wanderlust that makes our travel content so authentic, evocative and, crucially, effective.

We’re always striving to seek out less-visited idylls like far-flung Easter Island, out-of-the-way Lewis and Harris and the tourist-light Gili Islands, as well as ticking off huge bucket list destinations like romantic Venice, sky-high Dubai and buzzing Bangkok. And that’s only the beginning – you’ll find lots more in the Our Travels blog series archive.

This month, it’s the turn of World Words writer Jemima to reflect on one of her recent travel adventures. Scroll on to read all about her 2019 vacation in San Francisco, including a mini road trip down the Pacific Coast Highway…

Jemima standing (in the rain) on one of the Castro District’s rainbow crosswalks.
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Our Travels: Gili Islands, Indonesia

It’s no secret that the writers and editors at World Words love to travel. At any given time, many of us are trotting around the globe, gathering inspiration for new stories and advice for fellow travellers. Ask us a travel question, and it’s likely one of us can answer it from authentic experience. Just take a look at the Our Travels blog archive for a taste of our team’s vast, on-the-ground experience, from exploring the Buddhist temples of Luang Prabang to hiking the mountain landscapes of Andorra to chilling out on the golden beaches of Mallorca – among others.

This month, it’s the turn of World Words travel writer Nicole to share a recent adventure. Escaping to Indonesia’s Gili Islands, she discovers it can be hard to relax with a book when there is so much fun to be had in paradise…

Nicole cycling through a restaurant strip along the coast of Trawangan (Gili T). She really likes cycling.

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A Top 10 List Blog or a Deep-Dive Feature? Deciding on the Length of Your Content

In the modern world, there’s a widespread belief that shorter content is always better, and that readers’ attention spans are limited. While it’s true that brevity is important in many areas of travel content, it is not always the case. In fact, many readers are on the lookout for in-depth content that answers questions, educates and inspires them.

A recent study by Medium, a platform for technological content writing, revealed that the time spent reading one blog was up to seven minutes, or about 1,600 words. Other studies go further, demonstrating that the top-ranked content on Google has over 2,000 words. While these figures are enlightening, this isn’t just a question of longer versus shorter content – different topics and formats need different word counts. The takeaway is that you should write however much is needed to get your message across. That if you give readers good content, they’ll read it.

So how do you go about choosing the perfect word count for your travel content – and how do you structure it to make it as reader-friendly as possible? Scroll down to read some tips from our expert travel content writing team…

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