Hand-in-Hand: Why Travel Content and Social Media Will Work Better Together

In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.

It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…

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Our Travels: Western Crete, Greece

As you read this, we guarantee that at least some members of the World Words team are travelling. Whether it’s a city break, a beach holiday, a mountain excursion or a rainforest trek, you can’t keep our writers off the road. This wanderlust, coupled with a talent for putting it down in words, is why we specialise in high quality travel content.

We’ve shared many travel tales in this series of blogs, which we call Our Travels. From Joe’s jaunts in Estonia to Allison’s adventures in Bangkok, you’ll find the team’s many dispatches from all over the world in the OT archive.

This month, it’s the turn of our regular staff content writer, Nathanael. Having recently married (congratulations!), Nathanael and his wife Natalie needed to pick a suitable spot for their honeymoon. In the end, they decided to visit Western Crete, a land of monasteries, mountains and mezedes. Scroll down to read his account of the trip…

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Nathanael and his new wife Natalie standing in Imbros Gorge, near Chora Sfakia.

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Going Mobile: Creating Travel Content That is Smartphone and Tablet Friendly

In the modern world, smartphone-friendly content is vital. Mobile is no longer man afterthought when it comes to producing content, and quite rightly – the stats for users accessing websites on phones and tablets are up year on year. With phones increasingly the primary – and even sole – device for users, it’s no wonder so many brands now follow a mobile-first approach when designing their content. Luckily for us, travel content thrives on mobile.

For those of us in the travel industry, there are several advantages when it comes to making travel content work for mobile. Effective travel content is fundamentally very visual, and lends itself well to mobile-friendly formats that tend to prioritise images and concise information over reams and reams of text. So if you’re planning your travel content for the months ahead, here are some of our top tips to ensure it’ll be a hit with phones and tablets too…

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Our Travels: Patagonia, Chile

If there is just one thing you need to know about World Words writers and editors, it is that we love to travel. And we don’t just mean two weeks on a Spanish beach or a weekend break to New York (though we wouldn’t say no to either) – we go out and explore some of the most interesting, adventurous and often lesser-visited destinations in the world. Right now, you can find our team members traversing pretty much every continent, having incredible experiences that will help inform the expert travel content we create for our clients. Yes, we know… it’s a hard life.

Once a month or so, we like to share some of our team’s recent trips on our blog, in a series we call Our Travels. Regular readers will know we’ve previously covered everywhere from India to The Gambia and from Canada to Thailand. This month, World Words’ editor-in-chief Joe is heading to South America. In fact, he is heading to the very south of South America – Patagonia. Scroll on down to read his account of his eventful Chilean adventure…

Joe hiking along a section of the five-day ‘W’ trail through Parque Nacional Torres del Paine.

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