Word Count: Choosing the Ideal Length and Structure for Your Travel Content

In the modern world, there’s a widespread belief that shorter content is always better, and that readers’ attention spans are limited. While it’s true that brevity is important in many areas of travel content, it is not always the case. In fact, many readers are on the lookout for in-depth content that answers questions, educates and inspires them.

A recent study by Medium, a platform for technological content writing, revealed that the time spent reading one blog was up to seven minutes, or about 1,600 words. Other studies go further, demonstrating that the top-ranked content on Google has over 2,000 words. While these figures are enlightening, this isn’t just a question of longer versus shorter content – different topics and formats need different word counts. The takeaway is that you should write however much is needed to get your message across. That if you give readers good content, they’ll read it.

So how do you go about choosing the perfect word count for your travel content – and how do you structure it to make it as reader-friendly as possible? Scroll down to read some tips from our expert travel content writing team…

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Our Travels: Cayman Islands

When our World Words team aren’t putting pen to paper, you’ll likely catch them jetting off to colourful cities, lush rainforest landscapes or coastal idylls in search of new adventures. Quelle surprise – travel writers love to travel.

These globe-trotting habits are in part what makes our content as good as it is. Every perfectly-crafted sentence we write can be backed up by extraordinary personal experiences, whether that’s hiking in the craggy Patagonia peaks, marvelling at ancient statues on Easter Island or chowing down on mouthwatering street food in Bangkok.

As well as helping us craft inspiring copy for clients, we like to share these incredible memories through our blog series, Our Travels. This month, writer Jemima ventures to Grand Cayman – the largest of the Cayman Islands – for the sixth (!) time, and reveals what there is to see in this Caribbean paradise. It’s not only beautiful beaches…

Jemima soaking up some afternoon sunshine on Seven Mile Beach.
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Our Best Autumn-Themed Travel Content

We hate to begin with bad news, but there’s no avoiding it: summer is officially over. However, rather than dwelling on all the negatives (bye bye sunshine, sandals and copious amounts of ice cream), let’s all focus on the positives.

Autumn is here… and that means loads of exciting things are on the horizon. If you are based in the UK, you can expect a flurry of festivals coming your way, including the UK-wide Museums at Night and London Open House. Not familiar with these events? Find out more by reading our write-ups of previous editions below. We also have stuff about picnicking and outdoor marathons (if the weather remains sunny), and a seasonal city break to Vienna in Austria (suitable in all weathers). Without further ado, here’s a selection of our best fall-themed travel content…

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Our Travels: Andorra

At this precise moment in time, there are World Words team members dotted all over the world. Literally. All over the world. It’s inevitable, really – when you are a team of travel content writers and editors, discovering far-flung corners of the globe isn’t only our greatest passion; it’s part of the job description. After all, it’s this on-the-ground expertise that allows us to create exactly the kind of well-informed, superior-quality content that our clients crave.

Every once in a while, we like to give our readers some insight into where on earth our team members are. And we do this through a blog series called, imaginatively, Our Travels. In the past, we’ve covered our writers’ trips to everywhere from Lisbon to Luang Prabang, Guatemala to The Gambia. This time, it’s the European microstate of Andorra. Scroll down to read about our editor-in-chief Joe’s trip, the realisation to a 17-year-long travel ambition…

Joe standing outside Sant Joan de Caselles Church, his first stop on a long-awaited trip to Andorra.

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