Knowing Your Audience: How to Choose the Right Content for the Right People

Long gone are the days when online content was written for the benefit of Google alone. Packed with keywords and soullessly written simply to trick the bots into pushing the website up in search rankings, it didn’t make for enjoyable reading for real people. Thankfully, the online content of today is a whole different ball game. Original, engaging, juicy content that answers questions, enlightens or inspires online readers is the name of the game.

The key however, is delivering the right content to the right people. On these pages, you’ll find all kinds of advice on creating high quality travel content, from considering article length and structure, to using imagery to inspire your copy, to ensuring content works for mobile. Yet none of it matters if you don’t know who the content is for.

Knowing your audience is one of the foundation blocks of travel writing. It affects not just the subject matter, but the tone of voice, the language used, and even the style of the content. So read on to discover why you should be providing your content writing team with as much information about your target audience as you possibly can.

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The Best of Our Winter Travel Content

Every year, when the weather starts to turn chilly in our corner of the world, we find that the content we produce for clients at World Words begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year, to activities like winter sports.

Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather have some winter sun? Read our the wonderful winter sun destination that is Eilat. Or maybe you’re already planning your summer escape? Luckily, we’ve also included a destination guide we created on the Languedoc region in sun-drenched southern France.

You’ll find extracts from a selection of our favourite winter pieces below, so scroll down to read a little of each…

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Our Travels: Cayman Islands

When our World Words team aren’t putting pen to paper, you’ll likely catch them jetting off to colourful cities, lush rainforest landscapes or coastal idylls in search of new adventures. Quelle surprise – travel writers love to travel.

These globe-trotting habits are in part what makes our content as good as it is. Every perfectly-crafted sentence we write can be backed up by extraordinary personal experiences, whether that’s hiking in the craggy Patagonia peaks, marvelling at ancient statues on Easter Island or chowing down on mouthwatering street food in Bangkok.

As well as helping us craft inspiring copy for clients, we like to share these incredible memories through our blog series, Our Travels. This month, writer Jemima ventures to Grand Cayman – the largest of the Cayman Islands – for the sixth (!) time, and reveals what there is to see in this Caribbean paradise. It’s not only beautiful beaches…

Jemima soaking up some afternoon sunshine on Seven Mile Beach.
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Feeling All Summery: A Selection of Our Best Summer Travel Content (Part Two)

A couple of weeks ago, we published a post about World Words’ best summer travel content. And while we were trawling through the archives in search of summer-themed blogs, articles and guides, we ended up finding a lot more than we bargained for – too much to squeeze into one post, in fact. So naturally, we decided to write two.

This time around, we’ve got even more summer beach break ideas, including a guide to the idyllic Greek island of Crete, an article about yoga retreats (including seafront options in Goa, Nicaragua and Bali), and a press release for a dreamy beach resort in the Maldives. If you rate fresh air, mountain hikes and biking more than beachside bliss, then you can drool over Adler Mountain Lodge in the Dolomites instead… or if it’s a city break you’re craving, we’d suggest reading our guide to Sydney. Sure, it is winter over there, but winters in Sydney aren’t exactly harsh. And anyway, it’s the perfect season for exploring: the mild temperatures are ideal for walking, the accommodation prices and crowds are lower, and you might even witness whales making their annual migration to the Coral Sea.

All of this great summer-themed travel content is waiting for you below, so scroll on down to start reading…

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