Our Top Winter Travel Content: Part One

Every year, when the weather starts to turn chilly in our corner of the world, we find that the content we produce for clients at World Words begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year, to activities like winter sports.

Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather be flying down mountain slopes on skis? Read our expert blog about winter sports spots in Lake Como. Want to turn the clock back a few days to imagine yourself at the height of the festivities? Read our rundown of seasonal activities in South East England.

Our winter content isn’t all about mince pies and snow either; we’ve also written about Ryanair’s latest winter sun destination, Eilat (for those who want to escape the bleak weather) and London’s best cultural events (for those fed up of staying indoors). We’ve selected five of our finest winter pieces, so scroll down to read a little of each.

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Travel Content and Cultural Sensitivity: How Should You Depict Other Cultures?

After returning from a trip, travellers are usually consumed by an overwhelming desire to tell everyone about the amazing experience they have had. This is what a travel writer is paid to do in the most eloquent way possible. However, it can also be the hardest part to master when it comes to depicting and representing other cultures.

Cultural sensitivity should be paramount when writing travel content, but it is often sorely overlooked. Mariellen Ward of the Breathedreamgo travel blog has discussed the dangers of cultural imperialism (or the belief that your way of life is better) in travel writing, while photographer Bani Amor has criticised colonialism in travel literature.

When writing about location, ethnicity and society, there are certain to be complicated politics that come into play. Although there’s no one-size-fits-all phrasebook to help travel writers avoid all controversy in their content, there are helpful tricks for traversing this complicated terrain. Scroll down to read the advice of the World Words team.

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Inspiring Words and Incredible Images: How to Combine Them in Travel Content

Here at World Words, we pride ourselves on our top-notch, insightful travel content. It’s what we do… bring far-flung destinations to life with the awesome power of the written word. Unlike content in many industries, travel content is about far more than facts and figures; it must be snappy and concise while offering a deeper level of description that evokes sensations and drives wanderlust. It needs to tell a story. And like all memorable stories, content works best when the expertly-crafted words are accompanied by complementary and beautiful images.

Although we may specialise in writing, we understand how startling imagery can bring your content to life. And it works best of all when words and images work in tandem. So here are top tips for combining the two art forms…

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From Guides to Slideshows: What Type of Travel Content Is Right For Your Brand?

Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

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