Inspiring Words and Incredible Images: How to Combine Them in Travel Content

Here at World Words, we pride ourselves on our top-notch, insightful travel content. It’s what we do… bring far-flung destinations to life with the awesome power of the written word. Unlike content in many industries, travel content is about far more than facts and figures; it must be snappy and concise while offering a deeper level of description that evokes sensations and drives wanderlust. It needs to tell a story. And like all memorable stories, content works best when the expertly-crafted words are accompanied by complementary and beautiful images.

Although we may specialise in writing, we understand how startling imagery can bring your content to life. And it works best of all when words and images work in tandem. So here are top tips for combining the two art forms…

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From Guides to Slideshows: What Type of Travel Content Is Right For Your Brand?

Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

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The Finished Article: Five Ways to Turn a Good Idea Into Amazing Travel Content

Whether you are writing for print or the web, creating a travel article is not always an easy process. Sure, the start and end point may always be the same, but the journey from brainwave to finished product can be a surprisingly bumpy one for the uninitiated. To help make the process as smooth as possible, we’ve come up with a five-step plan for creating brilliant travel articles – and, of course, travel blogs – every time. Scroll on down for our top tips.

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From Tech Escapes to River Cruises: The Top Travel Trends of 2018 – Infographic

Believe it or not, we are already a quarter of the way through 2018 – where on earth has the time gone?! Within the world of travel, that means that the year’s consumer travel trends are starting to take shape. To mark 2018’s progress so far, we thought we’d take a look back to late 2017 and see the predictions then for the year ahead.

This infographic from The Dunloe Hotel & Gardens predicted some of the trends that they’re convinced will come to pass in 2018, from low-cost long-haul flights to health-conscious holidays. We think that a few of these trends have already grown in popularity this year (particularly ‘the switch off holiday’, where people choose to eschew their smartphones and other tech), but you can decide for yourself by scrolling down to see the full infographic…

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