Our Travels: Tallinn and Parnu, Estonia

If there’s one thing you need to know about the World Words team, it’s this – we love to travel. There is absolutely nothing we enjoy more than exploring the world. In fact, as we speak, our team members are venturing across the globe, discovering new sights and gaining insider knowledge so we can provide real travel insight for our clients.

Occasionally, we like to share some of our recent travel experiences with the readers of our World Words blog, in a series that we call Our Travels. If you are new to World Words, don’t worry – you can delve into the Our Travels archives here. You’ll find plenty of individual destinations to discover, from Canada to India, Guatemala to Iceland.

This month, it’s the turn of our editor-in-chief Joe to recount a recent trip to sunny Estonia. Earlier this summer, he decided to take a mini-break to capital Tallinn, but was surprised to find himself venturing outside the city as well…

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A panoramic view across Tallinn’s picturesque Old Town from a popular hilltop viewpoint.

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Our Travels: Vancouver Island, Canada

As you read this, some of the World Words team are almost certainly travelling away from home. When we aren’t writing, we’re exploring, which is why we’re the only content agency that caters exclusively to the travel market. Our team is regularly globetrotting and we love to write about our travel adventures in these Our Travels blogs. Like the time Mandy met Tanuki in Honshu, Joe chased geysers in Iceland and Georgia was dazzled by Dubai.

Nathanael, one of our staff content writers, certainly grabs any chance he gets to travel. Last summer, he seized the opportunity to realise a long-held travel dream to visit British Columbia, starting in glorious Vancouver Island…

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The view from Nathanael’s bed and breakfast on Vancouver Island.

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From Guides to Slideshows: What Type of Travel Content Is Right For Your Brand?

Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

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Our Travels: Stockholm, Sweden

Summer is well under way in the northern hemisphere, so the sun-loving members of the World Words team are busy planning their warm-weather travel adventures. But there’s still enough room for nostalgia for chillier times.

In this popular Our Travels blog series, World Words writers and editors take a look back at some of their most memorable experiences abroad. We’re a very well-travelled bunch, so you can read about our trips everywhere from Madeira to New York State and from India to Belarus. And they’re just some of the most recent excursions.

This month, the article comes from staff content editor Eilidh, who looks back on a trip she took earlier this year to snowy Stockholm. From fine food to memorable museums, here’s her take on a city break in the Swedish capital…

Eilidh explores the frozen landscape surrounding the Artipelag arts centre

Eilidh explores the frozen landscape surrounding the Artipelag arts centre.

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