Creating Mobile-Friendly Travel Content

In the modern world, smartphone-friendly content is vital. Mobile is no longer man afterthought when it comes to producing content, and quite rightly – the stats for users accessing websites on phones and tablets are up year on year. With phones increasingly the primary – and even sole – device for users, it’s no wonder so many brands now follow a mobile-first approach when designing their content. Luckily for us, travel content thrives on mobile.

For those of us in the travel industry, there are several advantages when it comes to making travel content work for mobile. Effective travel content is fundamentally very visual, and lends itself well to mobile-friendly formats that tend to prioritise images and concise information over reams and reams of text. So if you’re planning your travel content for the months ahead, here are some of our top tips to ensure it’ll be a hit with phones and tablets too…

Continue reading

Our Travels: Quintana Roo, Mexico

For most travel writers, when they’re not glued to a laptop, the wider world beckons with adventures. The World Words writers and editors are no different – they can’t resist their itchy feet any more than the tug to write about their exciting journeys once their travelling feet come to rest. That’s why we created the Our Travels blog series.

This series of blog posts follow our team around the world, as writers share highlights of their recent adventures. There’s an extensive back catalogue of Our Travels blogs to enjoy, with topics including everything from hiking in the Azores to soaking up the sunshine in the Cayman Islands. This month, it’s the turn of our writer Nicole to share her tale of traversing Mexico for the first time and falling head over heels in love with Quintana Roo (naturally, the whole trip happened a while before coronavirus lockdowns came into effect). Scroll on to give her story a read…

Nicole enjoying one of the many sandy cycling tracks on the idyllic (and car-free) Isla Holbox.

Continue reading

How To Transform Your Run-of-the-Mill Holiday into Compelling Travel Content

If you need to create great travel content at the drop of a hat, it’s helpful to have built up a good store of ideas to draw on. And you’ll find that your own travels can be great starting point for a whole range of content ideas. The fact is, the concepts that make the most compelling pieces are often the ones that draw on your own experience.

Even if the holiday you’re about to go on might not seem like it’s going to be worth writing about, you just can’t know until you’ve been. That upcoming camping weekend in Wales could end up providing the source material for an irresistible pitch, a dazzling post for your company blog or even an award-winning travel feature (aim high!)

All too often, however, the key details that can make the difference between good and great travel writing end up lost in transit. That’s why it’s so important to gather everything you may need for your content during the trip itself.

Whether it’s you or a colleague that’s going away, follow our tips to turn the travel experiences into killer content…

Continue reading

Our Travels: Lebanon

The experienced travel writers at World Words don’t just sit at their desk and write – they get out and travel the world too. At least, they do when there isn’t a global coronavirus pandemic. Whether busy researching stories or just having fun, they’ve ventured to all four corners of the globe, from The Azores to Alaska, Australia to Andorra.

(And those are just the As – there are plenty more where they came from).

In the Our Travels blog series, we share a taste of some of the places we’ve recently visited, and find out exactly what it is we loved about them. In this month’s blog, we will hear from travel writer Jennifer, who recently travelled to Lebanon and was astonished by the beauty of the country and its people. Scroll down to read about her trip…

Watching the sun set over the Al Shouf Cedar Nature Reserve, to the north of Jezzine.

Continue reading