Our Travels: Mallorca, Spain

Everyone here at World Words loves to travel. Well, travel writing would be an odd career choice if we didn’t. At any time, you’ll find several of us on the road, whether we’re on the Pacific paradise of Easter Island, in Thailand’s vibrant capital Bangkok or, well, anywhere else. The fact is, there are few places on earth none of us have been.

Once we’re back on home soil after a trip, there’s nothing we love more than writing about it, sharing our insights and discoveries about the destination. That’s why we created this Our Travels blog series – to give us a chance to share some of our more personal travel tales with you. After all, it’s this genuine wealth of travel experience that gives our work its authentic voice, allowing us to create factual, inspiring and original content. So why not share it?

This month, World Words content writer Samantha takes a trip to Mallorca, one of Spain’s sunny Balearic Islands – and her childhood stomping ground. Scroll on down to read her brand new take on a once-familiar destination…

Samantha with the Mediterranean Sea on one side and the Tramuntana Mountains on the other.

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Our Travels: Andorra

At this precise moment in time, there are World Words team members dotted all over the world. Literally. All over the world. It’s inevitable, really – when you are a team of travel content writers and editors, discovering far-flung corners of the globe isn’t only our greatest passion; it’s part of the job description. After all, it’s this on-the-ground expertise that allows us to create exactly the kind of well-informed, superior-quality content that our clients crave.

Every once in a while, we like to give our readers some insight into where on earth our team members are. And we do this through a blog series called, imaginatively, Our Travels. In the past, we’ve covered our writers’ trips to everywhere from Lisbon to Luang Prabang, Guatemala to The Gambia. This time, it’s the European microstate of Andorra. Scroll down to read about our editor-in-chief Joe’s trip, the realisation to a 17-year-long travel ambition…

Joe standing outside Sant Joan de Caselles Church, his first stop on a long-awaited trip to Andorra.

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Our Travels: Luang Prabang, Laos

It won’t come as a surprise to learn that the editors and writers at World Words are addicted to travel. At any given time of year, you’ll find hordes of us are traversing different corners of the globe in search of new adventures. And then, we indulge our love of words with travel tales and tips to enhance the journeys of other fellow globetrotters.

The Our Travels blog series was created for just that purpose. It’s all about sharing the personal travel stories of our team, whether it’s spotting brown bear cubs in Alaska, exploring Scotland’s remote Western Isles, wandering Orccha’s historic cenotaphs, hiking the mountains around Kyoto… or relaxing at a riverside resort in The Gambia.

This month, it’s the turn of World Words writer Nicole Leigh West, who recounts a month living in Luang Prabang, Laos – amid chanting monks on the banks of the mighty Mekong River. Scroll down this page to read her story…

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Nicole crossing the Bamboo Bridge over the Nam Khan River and soaking up the serenity.

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Hand-in-Hand: Why Travel Content and Social Media Will Work Better Together

In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.

It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…

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