The Best of Our Autumn Travel Content

We hate to begin with bad news, but there’s no avoiding it: summer is officially over. However, rather than dwelling on all the negatives (bye bye sunshine, sandals and copious amounts of ice cream), let’s all focus on the positives. Autumn is here, and that means loads of exciting things are on the horizon, from nature adventures to city breaks.

To celebrate, we’ve decided to share some of our favourite fall-themed travel content written by the World Words team, from inspiring magazine articles and engaging travel blogs to detailed destination guides. Why not prolong your summer with a sunny beach escape in Goa or with a wine-filled Napa Valley weekend? Alternatively, gear up for winter via the geysers and glaciers of both Canada and Iceland. You could also enjoy a seasonal city break in cafe-filled Vienna, or spend your autumn seeing all the sights of lesser-visited Lithuania. The options are endless.

Scroll down to read extracts from all of these autumnal travel pieces – and then click the links to read them in full.

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The Best of Our Spring Travel Content

Take a look outside. The days are getting longer. The tulips are blooming. Cadbury’s Creme Eggs are starting to take over the shelves. It can all mean only one thing: winter has officially come to an end, and springtime is here!

We’ve decided to mark the occasion with a small selection of our favourite spring-themed content, from inspiring magazine articles to informative web copy, engaging travel blogs to detailed destination guides – not to mention thrilling tour itineraries. Shake off winter with a tailor-made Madagascar adventure. Step into your hiking boots to trek some of Italy’s best walking routes. Swap hearty winter stews for fresh seasonal seafood. Take a springtime soak in one of Budapest’s soothing thermal baths. And discover the otherworldly Macchu Picchu with an amazing eight-day tour of Peru. Scroll down to read extracts from all these travel pieces (along with links to read the rest)…

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The Best of Our Winter Travel Content

Every year, when the weather starts to turn chilly in our corner of the world, we find that the content we produce for clients at World Words begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year, to activities like winter sports.

Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather have some winter sun? Read our guide on the Greek Islands and all the advent adventures they have to offer. Or maybe you’d rather forego winter altogether and enjoy another (even hotter) summer. Read our feature on Australia and its weird, wonderful wildlife.

You’ll find extracts from a selection of our favourite winter pieces below, so scroll down to read a little of each…

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A Top 10 List Blog or a Deep-Dive Feature? Deciding on the Length of Your Content

In the modern world, there’s a widespread belief that shorter content is always better, and that readers’ attention spans are limited. While it’s true that brevity is important in many areas of travel content, it is not always the case. In fact, many readers are on the lookout for in-depth content that answers questions, educates and inspires them.

A recent study by Medium, a platform for technological content writing, revealed that the time spent reading one blog was up to seven minutes, or about 1,600 words. Other studies go further, demonstrating that the top-ranked content on Google has over 2,000 words. While these figures are enlightening, this isn’t just a question of longer versus shorter content – different topics and formats need different word counts. The takeaway is that you should write however much is needed to get your message across. That if you give readers good content, they’ll read it.

So how do you go about choosing the perfect word count for your travel content – and how do you structure it to make it as reader-friendly as possible? Scroll down to read some tips from our expert travel content writing team…

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