About Joe

Joe is the founder and editor-in-chief of World Words. He is a seasoned travel writer and editor for the likes of National Geographic and Forbes Travel Guide. READ HIS FULL BIO.

Our Travels… During a Global Pandemic

The last two years have not been easy for travellers like us. The emergence of COVID-19 in late 2019 – or, for the majority of us outside Wuhan, in early 2020 – followed by a seemingly endless number of variants, have led to an endless stream of rescheduled flights and cancelled hotels. Yet for all these challenges, the intrepid team at World Words still found some ways to get out and explore, whether it was by seeing the sights closer to home, by taking advantage of brief travel windows, or even by basing themselves in a new location before restrictions took hold.

We wrote about some of our adventures during the last two pandemic-hit years for the Our Travels section of our blog. Now, to mark the beginning of a brand new year (and in the hope of a less restricted 2022) we’ve collated five of our favourite blog posts here. You can scroll down to read extracts or follow the links to read the full posts…

A herd of elephants cross the slow-moving Ewasu Ngiru River that runs through Samburu.

Continue reading

The Best of Our Winter Travel Content

Winter has come. Every year, when the weather starts to turn chilly in our corner of the world, we find the content we produce for clients begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year to activities such as winter sports.

Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather have some winter sun? Read our guide on the Greek Islands and all the advent adventures they have to offer. Or maybe you’d rather forego winter altogether and enjoy another (even hotter) summer. Read our feature on Australia and its weird, wonderful wildlife.

You’ll find extracts from a selection of our favourite winter pieces below, so scroll down to read a little of each…

Continue reading

From Iceland to South Africa: Read Our Blog Posts for Conversational Traveler

Earlier this year, in the deep dark days of lockdown, we were approached by boutique New York travel agency Conversational Traveler to contribute to their Monday with M blog. They wanted us to write a series of inspiring travel blogs on destinations across the US and around the world. Naturally, we jumped at the chance: if we were going to be stuck at home, at least we could imagine we were on the open road (and help others do the same).

Over the next six months, as restrictions slowly eased, we produced a number of blog articles for Conversational Traveler, on destinations ranging from Iceland to Greece to South Africa. We have included extracts from a few of these articles below – simply scroll down to read the snippet, or click for the full piece on the Mondays by M blog.

Continue reading

Know! Your! Audience!

Long gone are the days when online content was written for the benefit of Google alone. Packed with keywords and soullessly written simply to trick the bots into pushing the website up in search rankings, it didn’t make for enjoyable reading for real people. Thankfully, the online content of today is a whole different ball game. Original, engaging, juicy content that answers questions, enlightens or inspires online readers is the name of the game.

The key however, is delivering the right content to the right people. On these pages, you’ll find all kinds of advice on creating high quality travel content, from considering article length and structure, to using imagery to inspire your copy, to ensuring content works for mobile. Yet none of it matters if you don’t know who the content is for.

Knowing your audience is one of the foundation blocks of travel writing. It affects not just the subject matter, but the tone of voice, the language used, and even the style of the content. So read on to discover why you should be providing your content writing team with as much information about your target audience as you possibly can.

Continue reading