About Joe

Joe is the founder and editor-in-chief of World Words. He is a seasoned travel writer and editor for the likes of National Geographic and Forbes Travel Guide. READ HIS FULL BIO.

Writing Blogs Without the Salesy Tone

Writing online content is something that takes not only time, but careful consideration. You need to decide on the tone of voice, the message, the style, the images and ultimately the point of the content. Getting the right formula is not always simple, and it’s easy to end up with your blogs sounding similar to your ‘about us’ page – that is to say, decidedly salesy. And that’s just not what customers (and, crucially, your potential customers) want to read.

In this article we look at how to create engaging blog content that drives traffic and promotes your brand without bombarding readers with unwelcome sales speak. As we will see, subtle tweaks in your language are important, but ultimately it’s the content you produce that will play the biggest role. Scroll on down to read our expert tips…

Continue reading

From Sri Lanka to the South of France – More of Our loveholidays Travel Guides

As regular readers of our blog will know, we were asked late last year by loveholidays – the UK’s fastest-growing online travel agency – to write a selection of in-depth travel destination guides for their website. Each 1,750-word guide would need to follow a strict format and include sections such as ‘things to do’, ‘food and drink’ and ‘FAQs’.

We’ve previously profiled five of the guides we wrote for loveholidays in early 2021, from Thailand to Tunisia. Now, we’d like to share five more recent ones. Scroll down to read short extracts from our guides on Sri Lanka, Tokyo, Morocco, Goa and the South of France. You can read the full guides by clicking the links to the loveholidays site…

Continue reading

Topical or Evergreen? How to Choose the Right Approach for Your Content

Writing online content is a time-consuming process, yet one which is vital to your brand and marketing. The online arena offers the chance to really connect with your customers or readers, and to provide them with valuable and genuine information. Yet there’s a lot that goes into creating the perfect online content and making it work for your business the way you want it to. And one of the important factors to decide on is the type of content you put out.

We’re going to take a look at the advantages and disadvantages of writing topical versus evergreen content. Of course, both have their place – but what’s the right option for your content? We’ll explore what the differences really are, and delve into when and why you should opt for one over the other. Scroll on down to find out more…

Continue reading

Our Travels: Sopron, Hungary

It’s no secret that the last year hasn’t been especially kind to the tourism industry. Covid continues to disrupt travel plans for people everywhere by grounding flights, emptying hotels and shuttering attractions. Naturally, it’s been a tricky time for the writers and editors at World Words, who not only need to travel for their work but also love to do so for pleasure – as regular readers of our Our Travels blog series will know. (Not a regular? Dive into our archive).

However, some of us have managed to explore a little in the last year – and that includes our editor-in-chief Joe. Back in August and September, he spent six weeks travelling throughout neighbouring Austria and Hungary for two different guidebook commissions. And there was one stop along the way he loved so much, he decided to feature it in both guidebooks. Scroll down to read about Joe’s experience in the beautiful border city of Sopron…

A sweeping view of Sopron’s Pauline-Carmelite Monastery, now a one-of-a-kind hotel and restaurant.

Continue reading