About Joe

Joe is the founder and editor-in-chief of World Words. He is a seasoned travel writer and editor for the likes of National Geographic and Forbes Travel Guide. READ HIS FULL BIO.

High School Language Student Travel Itineraries for Educational Journeys

At World Words, we do all kinds of travel content writing, from web copy to destination guides, magazine articles to blog posts. But one of our favourite kinds of travel content to write is tour itineraries, as it gives us a chance to use a combination of our destination expertise, travel nous and research skills to do a deep-dive on destinations.

So when we were approached by the learning-focused travel agency Educational Journeys earlier this year, we were delighted. They wanted us to write a series of travel itineraries for Australian high school students. While the educational focus of the itineraries could vary from history to languages, they all required passionate and inspiring content that would appeal to teachers, parents and students alike. This was just the kind of challenge we relish.

Scroll forward to December 2019, and we have completed dozens of itineraries for Educational Journeys already, with more to come next year. For a taste of the work we are doing, scroll down for extracts from three itineraries…

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Knowing Your Audience: How to Choose the Right Content for the Right People

Long gone are the days when online content was written for the benefit of Google alone. Packed with keywords and soullessly written simply to trick the bots into pushing the website up in search rankings, it didn’t make for enjoyable reading for real people. Thankfully, the online content of today is a whole different ball game. Original, engaging, juicy content that answers questions, enlightens or inspires online readers is the name of the game.

The key however, is delivering the right content to the right people. On these pages, you’ll find all kinds of advice on creating high quality travel content, from considering article length and structure, to using imagery to inspire your copy, to ensuring content works for mobile. Yet none of it matters if you don’t know who the content is for.

Knowing your audience is one of the foundation blocks of travel writing. It affects not just the subject matter, but the tone of voice, the language used, and even the style of the content. So read on to discover why you should be providing your content writing team with as much information about your target audience as you possibly can.

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Our Travels: Mallorca, Spain

Everyone here at World Words loves to travel. Well, travel writing would be an odd career choice if we didn’t. At any time, you’ll find several of us on the road, whether we’re on the Pacific paradise of Easter Island, in Thailand’s vibrant capital Bangkok or, well, anywhere else. The fact is, there are few places on earth none of us have been.

Once we’re back on home soil after a trip, there’s nothing we love more than writing about it, sharing our insights and discoveries about the destination. That’s why we created this Our Travels blog series – to give us a chance to share some of our more personal travel tales with you. After all, it’s this genuine wealth of travel experience that gives our work its authentic voice, allowing us to create factual, inspiring and original content. So why not share it?

This month, World Words content writer Samantha takes a trip to Mallorca, one of Spain’s sunny Balearic Islands – and her childhood stomping ground. Scroll on down to read her brand new take on a once-familiar destination…

Samantha with the Mediterranean Sea on one side and the Tramuntana Mountains on the other.

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The Best of Our Winter Travel Content

Every year, when the weather starts to turn chilly in our corner of the world, we find that the content we produce for clients at World Words begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year, to activities like winter sports.

Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather have some winter sun? Read our the wonderful winter sun destination that is Eilat. Or maybe you’re already planning your summer escape? Luckily, we’ve also included a destination guide we created on the Languedoc region in sun-drenched southern France.

You’ll find extracts from a selection of our favourite winter pieces below, so scroll down to read a little of each…

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