About Joe

Joe is the founder and editor-in-chief of World Words. He is a seasoned travel writer and editor for the likes of National Geographic and Forbes Travel Guide. READ HIS FULL BIO.

Topical or Evergreen? How to Choose the Right Approach for Your Content

Writing online content is a time-consuming process, yet one which is vital to your brand and marketing. The online arena offers the chance to really connect with your customers or readers, and to provide them with valuable and genuine information. Yet there’s a lot that goes into creating the perfect online content and making it work for your business the way you want it to. And one of the important factors to decide on is the type of content you put out.

We’re going to take a look at the advantages and disadvantages of writing topical versus evergreen content. Of course, both have their place – but what’s the right option for your content? We’ll explore what the differences really are, and delve into when and why you should opt for one over the other. Scroll on down to find out more…

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Our Travels: Sopron, Hungary

It’s no secret that the last year hasn’t been especially kind to the tourism industry. Covid continues to disrupt travel plans for people everywhere by grounding flights, emptying hotels and shuttering attractions. Naturally, it’s been a tricky time for the writers and editors at World Words, who not only need to travel for their work but also love to do so for pleasure – as regular readers of our Our Travels blog series will know. (Not a regular? Dive into our archive).

However, some of us have managed to explore a little in the last year – and that includes our editor-in-chief Joe. Back in August and September, he spent six weeks travelling throughout neighbouring Austria and Hungary for two different guidebook commissions. And there was one stop along the way he loved so much, he decided to feature it in both guidebooks. Scroll down to read about Joe’s experience in the beautiful border city of Sopron…

A sweeping view of Sopron’s Pauline-Carmelite Monastery, now a one-of-a-kind hotel and restaurant.

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The Best of Our Spring Travel Content

Take a look outside. The days are getting longer. The tulips are blooming. Cadbury’s Creme Eggs are starting to take over the shelves. It can all mean only one thing: winter has officially come to an end, and springtime is here!

We’ve decided to mark the occasion with a small selection of our favourite spring-themed content, from inspiring magazine articles to informative web copy, engaging travel blogs to detailed destination guides – not to mention thrilling tour itineraries. Shake off winter with a tailor-made Madagascar adventure. Step into your hiking boots to trek some of Italy’s best walking routes. Swap hearty winter stews for fresh seasonal seafood. Take a springtime soak in one of Budapest’s soothing thermal baths. And discover the otherworldly Macchu Picchu with an amazing eight-day tour of Peru. Scroll down to read extracts from all these travel pieces (along with links to read the rest)…

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Eco-ntent: Our Top Tips for Making Your Travel Writing Environmentally Friendly

Travel is one of the biggest joys and luxuries we have. To explore other places and experience cultures different to ours broadens our horizons, expands the mind, and encourages cross-cultural understanding. In a world that feels increasingly divided, travel unites, as well as helps to sustain livelihoods, support local communities and conserve natural and cultural heritage around the world. Travel is a great thing… but only if it’s done responsibly.

If you are a trusted company working in the travel sector, your customers value what you tell them. Through your approach to creating content, the terminology you use, and the experiences you highlight, you can make a vast impact on reducing harm to the environment or local communities. It can be minor tweaks and subtle suggestions or big, bold campaigns, but the bottom line is the same: if you consider how your words affect the environment, so will your readers. Scroll on to read some of the ways you can promote eco-conscious travel in your content…

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