Why You Should Insist on Consistency

There are many varied ways in which you can approach style, grammar and tone when writing original travel web copy. Yet what matters most is not how you choose to write content, but that you always write with consistency.

For writers and editors alike, consistency shows your attention to detail, and is a vital way in which to present a unified and cohesive voice across a number of different topics. Writing is not unlike a bread dough: without good consistency, it all falls apart. So how do you ensure consistency throughout an article, a website or even an entire publication? We have outlined some of the most important reasons for consistency, and how to achieve it, below.

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Getting to Know Genoa, Italy: A City Destination Travel Guide for Expedia

Our team at World Words regularly write and edit travel guides for the leading online travel company Expedia. In fact, we create more Expedia travel guides than we can possibly list here (for example, just since the start of April, we’ve produced city and regional guides on the Netherlands, the USA, India, England, Japan and the Bahamas).

We might not be able to show them all, but we have picked out one of our recently-published destination guides. This month, our guide to Genoa, the capital of Liguria in northwestern Italy, was published on Expedia’s website. And to give you a taste of what you can expect in this stunning seaside city, we’ve included the overview below.

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