From Eastern Canada to Northern India: Articles for Travelsphere World – Pt. 2

This is part two or a two part blog article. Missed the first part? You can read it here.

At World Words, we love everything we do – from blog posts to web copy, tour itineraries to destination guides. But if we had to pick our favourite thing to write, it would probably be travel feature articles for newspapers and magazines. Why? Because you really get to express yourself creatively, while sharing your destination expertise and taking your readers on a journey. So when an existing client, Travelsphere, who we had previously helped with catalogue copy, asked us to write up some travel feature articles for their magazine, we leapt at the chance.

As people who read the first part of this blog will already know, we wrote our first three articles for Travelsphere World Magazine on South America, Europe and California. The next three? You can scroll down to read them…

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From Argentina to Venice: Our Magazine Features for Travelsphere World – Pt. 1

At World Words, we get asked to work on all kinds of travel content, from eye-catching website copy to inspiring blog posts, in-depth destination guides to detailed travel itineraries. But one of our favourite things to do is write travel feature articles for newspapers and magazines. That’s because it allows us to get creative and descriptive, bringing all our global expertise to the fore and inspiring readers to book adventures to exciting, far-flung lands.

Naturally, we were delighted when Travelsphere, who we’ve previously helped with their catalogue copy, asked us to help produce some features for their Travelsphere World Magazine. The aim was to write articles that were inspiring, exciting and educational, while also linking to tour itineraries that were on offer in their latest brochure.

Over the course of a month, we wrote several articles of varying lengths about destinations all around the world, from the Mediterranean to the Indian Ocean. Scroll on down to read extracts from three – with links to read more.

(Three other Travelsphere World Magazine articles will follow in another blog post shortly. Watch this space.)

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The Best of Our Winter Travel Content

Every year, when the weather starts to turn chilly in our corner of the world, we find that the content we produce for clients at World Words begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year, to activities like winter sports.

Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather have some winter sun? Read our the wonderful winter sun destination that is Eilat. Or maybe you’re already planning your summer escape? Luckily, we’ve also included a destination guide we created on the Languedoc region in sun-drenched southern France.

You’ll find extracts from a selection of our favourite winter pieces below, so scroll down to read a little of each…

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Word Count: Choosing the Ideal Length and Structure for Your Travel Content

In the modern world, there’s a widespread belief that shorter content is always better, and that readers’ attention spans are limited. While it’s true that brevity is important in many areas of travel content, it is not always the case. In fact, many readers are on the lookout for in-depth content that answers questions, educates and inspires them.

A recent study by Medium, a platform for technological content writing, revealed that the time spent reading one blog was up to seven minutes, or about 1,600 words. Other studies go further, demonstrating that the top-ranked content on Google has over 2,000 words. While these figures are enlightening, this isn’t just a question of longer versus shorter content – different topics and formats need different word counts. The takeaway is that you should write however much is needed to get your message across. That if you give readers good content, they’ll read it.

So how do you go about choosing the perfect word count for your travel content – and how do you structure it to make it as reader-friendly as possible? Scroll down to read some tips from our expert travel content writing team…

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