Take Advantage of Corona-Slowdown to Give Your Travel Content a Spring Clean

The world of travel is always changing, and what you once thought was evergreen content can become outdated in the blink of an eye. If you or your brand produces or commissions travel content, it’s vital to regularly take stock of what you’ve already got, what you still need, and what can be retired. This will help keep things neat, fresh and relevant. And if you are going to do some content spring cleaning, well, surely there’s no better time than spring?

(Particularly this spring, when coronavirus’ knock-on events might leave you with a little more time on your hands).

If your website is home to a travel blog, destination guides, tour itineraries or any other types of travel content, we have some top tips for sprucing it up (and all just in time for the big pre-summer booking rush). Read on for more…

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Our Travels: São Miguel, The Azores

If there’s one thing that World Words writers and editors enjoy doing even more than travelling, it’s writing about travelling. Lucky, really, considering that’s our job. But for every trip that’s undertaken for a commission – whether it’s an article or blog post, a travel itinerary, or a client’s website content – there are also the moments we decide to down tools and head out on the open road for our own personal pleasure. That’s where Our Travels comes in.

This blog series allows our team to share some of their recent, personal travel adventures. In the past, they have written about everywhere from Corsica to Canada, Crete to the Cayman Islands, and this time it’s the turn of our intrepid editor-in-chef Joe and his recent Christmas trip to São Miguel in the Azores. Scroll down to read about it…

Joe and his wife Marti at the viewpoint overlooking Lagoa do Fogo on São Miguel.

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Our Travels: Andorra

At this precise moment in time, there are World Words team members dotted all over the world. Literally. All over the world. It’s inevitable, really – when you are a team of travel content writers and editors, discovering far-flung corners of the globe isn’t only our greatest passion; it’s part of the job description. After all, it’s this on-the-ground expertise that allows us to create exactly the kind of well-informed, superior-quality content that our clients crave.

Every once in a while, we like to give our readers some insight into where on earth our team members are. And we do this through a blog series called, imaginatively, Our Travels. In the past, we’ve covered our writers’ trips to everywhere from Lisbon to Luang Prabang, Guatemala to The Gambia. This time, it’s the European microstate of Andorra. Scroll down to read about our editor-in-chief Joe’s trip, the realisation to a 17-year-long travel ambition…

Joe standing outside Sant Joan de Caselles Church, his first stop on a long-awaited trip to Andorra.

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Hand-in-Hand: Why Travel Content and Social Media Will Work Better Together

In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.

It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…

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