Our Travels: Andorra

At this precise moment in time, there are World Words team members dotted all over the world. Literally. All over the world. It’s inevitable, really – when you are a team of travel content writers and editors, discovering far-flung corners of the globe isn’t only our greatest passion; it’s part of the job description. After all, it’s this on-the-ground expertise that allows us to create exactly the kind of well-informed, superior-quality content that our clients crave.

Every once in a while, we like to give our readers some insight into where on earth our team members are. And we do this through a blog series called, imaginatively, Our Travels. In the past, we’ve covered our writers’ trips to everywhere from Lisbon to Luang Prabang, Guatemala to The Gambia. This time, it’s the European microstate of Andorra. Scroll down to read about our editor-in-chief Joe’s trip, the realisation to a 17-year-long travel ambition…

Joe standing outside Sant Joan de Caselles Church, his first stop on a long-awaited trip to Andorra.

Continue reading

Hand-in-Hand: Why Travel Content and Social Media Will Work Better Together

In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.

It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…

Continue reading

Our Travels: Patagonia, Chile

If there is just one thing you need to know about World Words writers and editors, it is that we love to travel. And we don’t just mean two weeks on a Spanish beach or a weekend break to New York (though we wouldn’t say no to either) – we go out and explore some of the most interesting, adventurous and often lesser-visited destinations in the world. Right now, you can find our team members traversing pretty much every continent, having incredible experiences that will help inform the expert travel content we create for our clients. Yes, we know… it’s a hard life.

Once a month or so, we like to share some of our team’s recent trips on our blog, in a series we call Our Travels. Regular readers will know we’ve previously covered everywhere from India to The Gambia and from Canada┬áto Thailand. This month, World Words’ editor-in-chief Joe is heading to South America. In fact, he is heading to the very south of South America – Patagonia. Scroll on down to read his account of his eventful Chilean adventure…

Joe hiking along a section of the five-day ‘W’ trail through Parque Nacional Torres del Paine.

Continue reading

The Art of the Content Brief – Part Two: How Writers Can Follow a Detailed Brief

Any travel content writer with even a little experience will attest that a clear, detailed and unambiguous client brief is hugely appreciated. After all, it makes the writer’s job so much easier. The more you can know about the wants, needs, goals and preferences of a client, the easier it is to write content that meets – and ideally exceeds – their expectations. Clients and editors expect writers to know their requirements inside out, and having this information written in black and white – and available for repeated reference throughout the writing process – is a huge help.

Yet, just as important as having a good client brief, is knowing how to follow it effectively. At World Words, we have a wealth of experience in both following client briefs and creating our own editorial briefs for writers, so we know how to make the process as straightforward as possible. From reading the brief again and again – and again! – to making sure you take style guides seriously, here are our top tips for following a travel content brief to the letter…

(This is part two of our mini series on a travel briefs. Last month, we offered advice on how to write a great brief).

Man writing outdoors Continue reading