‘Traditional’ Travel Content and Social Media: Here’s Why They Go Hand in Hand

In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.

It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…

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Our Travels: Samburu Reserve, Kenya

We’re now almost halfway through 2020 and, let’s be honest, this has been a pretty disastrous year for travel. The outbreak of coronavirus around six months ago not just led to the cancelling of long-standing international holiday plans, but also prevented the kind of spontaneous, last-minute travels – both overseas and closer to home – that our intrepid team of travel writers love the most. It’s been a tricky time for anybody who likes to explore the world.

Luckily, while new trips have been thin on the ground, we have a locker-full of pre-pandemic adventures to share with you through the Our Travels blog series. Regular readers will have already seen accounts of exciting recent adventures covering destinations as varied as Mexico, Lebanon and Australia. This month, it’s the the turn of our editor-in-chef Joe, who recounts his safari trip to Kenya at the beginning of the year. Scroll down to read about it…

A coalition of four cheetahs get to work devouring an impala in Samburu National Reserve.

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From Eastern Canada to Northern India: Articles for Travelsphere World – Pt. 2

This is part two or a two part blog article. Missed the first part? You can read it here.

At World Words, we love everything we do – from blog posts to web copy, tour itineraries to destination guides. But if we had to pick our favourite thing to write, it would probably be travel feature articles for newspapers and magazines. Why? Because you really get to express yourself creatively, while sharing your destination expertise and taking your readers on a journey. So when an existing client, Travelsphere, who we had previously helped with catalogue copy, asked us to write up some travel feature articles for their magazine, we leapt at the chance.

As people who read the first part of this blog will already know, we wrote our first three articles for Travelsphere World Magazine on South America, Europe and California. The next three? You can scroll down to read them…

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How To Transform Your Run-of-the-Mill Holiday into Compelling Travel Content

If you need to create great travel content at the drop of a hat, it’s helpful to have built up a good store of ideas to draw on. And you’ll find that your own travels can be great starting point for a whole range of content ideas. The fact is, the concepts that make the most compelling pieces are often the ones that draw on your own experience.

Even if the holiday you’re about to go on might not seem like it’s going to be worth writing about, you just can’t know until you’ve been. That upcoming camping weekend in Wales could end up providing the source material for an irresistible pitch, a dazzling post for your company blog or even an award-winning travel feature (aim high!)

All too often, however, the key details that can make the difference between good and great travel writing end up lost in transit. That’s why it’s so important to gather everything you may need for your content during the trip itself.

Whether it’s you or a colleague that’s going away, follow our tips to turn the travel experiences into killer content…

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