Our Travels: Patagonia, Chile

If there is just one thing you need to know about World Words writers and editors, it is that we love to travel. And we don’t just mean two weeks on a Spanish beach or a weekend break to New York (though we wouldn’t say no to either) – we go out and explore some of the most interesting, adventurous and often lesser-visited destinations in the world. Right now, you can find our team members traversing pretty much every continent, having incredible experiences that will help inform the expert travel content we create for our clients. Yes, we know… it’s a hard life.

Once a month or so, we like to share some of our team’s recent trips on our blog, in a series we call Our Travels. Regular readers will know we’ve previously covered everywhere from India to The Gambia and from Canada┬áto Thailand. This month, World Words’ editor-in-chief Joe is heading to South America. In fact, he is heading to the very south of South America – Patagonia. Scroll on down to read his account of his eventful Chilean adventure…

Joe hiking along a section of the five-day ‘W’ trail through Parque Nacional Torres del Paine.

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The Art of the Content Brief – Part Two: How Writers Can Follow a Detailed Brief

Any travel content writer with even a little experience will attest that a clear, detailed and unambiguous client brief is hugely appreciated. After all, it makes the writer’s job so much easier. The more you can know about the wants, needs, goals and preferences of a client, the easier it is to write content that meets – and ideally exceeds – their expectations. Clients and editors expect writers to know their requirements inside out, and having this information written in black and white – and available for repeated reference throughout the writing process – is a huge help.

Yet, just as important as having a good client brief, is knowing how to follow it effectively. At World Words, we have a wealth of experience in both following client briefs and creating our own editorial briefs for writers, so we know how to make the process as straightforward as possible. From reading the brief again and again – and again! – to making sure you take style guides seriously, here are our top tips for following a travel content brief to the letter…

(This is part two of our mini series on a travel briefs. Last month, we offered advice on how to write a great brief).

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The Art of the Content Brief – Part One: Top Brand Tips for Writing a Great Brief

Whenever you are asking a travel writer to create content for you, a clear and unambiguous brief is vital. From the perspective of clients and editors, creating a thorough brief may seem like a lot of time and effort, but in the long term it’s an invaluable time-saving – and consequently, a great money-saving – tool. Getting your writer brief right should mean a quicker writer delivery, less editing work and, most importantly of all, a superior finished product.

So how do you go about crafting the perfect travel content brief? At World Words, we both work to detailed client briefs and create our own briefs for writers, so we can attest to the important of clear guidance. So, from setting carefully-considered word limits to making your SEO needs clear, and from providing writing samples to creating comprehensive a style guide, we’ve come up with our top tips for getting the most from your travel content brief.

(This is part one of our mini series on a travel briefs. Next month, we’ll look at how writers can follow client briefs).

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Our Travels: Easter Island

At World Words, we are very proud of our team’s extensive travel experience. You see, not only are all our writers and editors highly experienced in the worlds of journalism and marketing, they’re also uncommonly well-travelled. In fact, you won’t find many corners of the world that members of the World Words team have not visited. And we believe that this passion for travel and this personal experience gives our travel content unparalleled authenticity.

As regular readers of the Our Travels blog series will know, we like to share some of our most exciting trips with our readers. This month, it’s the turn of editor-in-chief Joe. Having previously written about travels to Belarus, The Gambia and Corsica (among others), he is now heading to one of the most remote places on earth. Easter Island.

Scroll down to read his thoughts about this extraordinary Pacific paradise…

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Joe in front of Ahu Vai Uri, a platform in capital Hanga Roa which supports five very different moai.

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