Knowing Your Audience: How to Choose the Right Content for the Right People

Long gone are the days when online content was written for the benefit of Google alone. Packed with keywords and soullessly written simply to trick the bots into pushing the website up in search rankings, it didn’t make for enjoyable reading for real people. Thankfully, the online content of today is a whole different ball game. Original, engaging, juicy content that answers questions, enlightens or inspires online readers is the name of the game.

The key however, is delivering the right content to the right people. On these pages, you’ll find all kinds of advice on creating high quality travel content, from considering article length and structure, to using imagery to inspire your copy, to ensuring content works for mobile. Yet none of it matters if you don’t know who the content is for.

Knowing your audience is one of the foundation blocks of travel writing. It affects not just the subject matter, but the tone of voice, the language used, and even the style of the content. So read on to discover why you should be providing your content writing team with as much information about your target audience as you possibly can.

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Our Travels: Mallorca, Spain

Everyone here at World Words loves to travel. Well, travel writing would be an odd career choice if we didn’t. At any time, you’ll find several of us on the road, whether we’re on the Pacific paradise of Easter Island, in Thailand’s vibrant capital Bangkok or, well, anywhere else. The fact is, there are few places on earth none of us have been.

Once we’re back on home soil after a trip, there’s nothing we love more than writing about it, sharing our insights and discoveries about the destination. That’s why we created this Our Travels blog series – to give us a chance to share some of our more personal travel tales with you. After all, it’s this genuine wealth of travel experience that gives our work its authentic voice, allowing us to create factual, inspiring and original content. So why not share it?

This month, World Words content writer Samantha takes a trip to Mallorca, one of Spain’s sunny Balearic Islands – and her childhood stomping ground. Scroll on down to read her brand new take on a once-familiar destination…

Samantha with the Mediterranean Sea on one side and the Tramuntana Mountains on the other.

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The Best of Our Winter Travel Content

Every year, when the weather starts to turn chilly in our corner of the world, we find that the content we produce for clients at World Words begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year, to activities like winter sports.

Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather have some winter sun? Read our the wonderful winter sun destination that is Eilat. Or maybe you’re already planning your summer escape? Luckily, we’ve also included a destination guide we created on the Languedoc region in sun-drenched southern France.

You’ll find extracts from a selection of our favourite winter pieces below, so scroll down to read a little of each…

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Our Travels: Darwin and NT, Australia

What does the World Words team do when we get some precious time off from writing about travel? Well, we go travelling. No matter the season, it’s safe to say at least one of us will be off on an adventure somewhere exciting. Through the Our Travels blog series, we share our travel stories with the wider world (recently, we have covered Andorra, Laos and Western Crete, and you’ll find many more destinations in the Our Travels section of our blog).

This month, it’s the turn of our writer and editor Eilidh to share a story from her recent trip ‘down under’. Scroll on down to read all about her wildlife-packed experiences in the Northern Territory (or ‘NT’, as the cool kids call it)…

Eilidh (far right) with her partner's family in Kakadu National Park.
Eilidh (far right) with her partner and his family in Kakadu National Park.
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