Our Travels: Tel Aviv, Israel

At World Words, we put our money where our mouth is and get out there exploring and experiencing first hand all of the amazing places we write about. One of us can always be found off somewhere, whether an exotic far-flung destination such as The Gambia, Guatemala or India, or a city break closer to home like Tallinn, Lisbon or Venice.

When we’re at our desks, all those experiences come tumbling out, creating insightful, factual and inspiring travel content. We love to relive our personal trips, and do so for our clients in the forms of blogs, guides and web copy.

This month, World Words writer Samantha recounts her trip to Tel Aviv, a city capable of surprising even the most unflappable of travellers. Cosmopolitan, edgy yet also child-friendly, it is Israel’s hippest destination. Here’s why…

Sam and her family enjoying one of Tel Aviv’s beautifully sheltered, sandy beaches.

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The Art of the Content Brief – Part One: Top Brand Tips for Writing a Great Brief

Whenever you are asking a travel writer to create content for you, a clear and unambiguous brief is vital. From the perspective of clients and editors, creating a thorough brief may seem like a lot of time and effort, but in the long term it’s an invaluable time-saving – and consequently, a great money-saving – tool. Getting your writer brief right should mean a quicker writer delivery, less editing work and, most importantly of all, a superior finished product.

So how do you go about crafting the perfect travel content brief? At World Words, we both work to detailed client briefs and create our own briefs for writers, so we can attest to the important of clear guidance. So, from setting carefully-considered word limits to making your SEO needs clear, and from providing writing samples to creating comprehensive a style guide, we’ve come up with our top tips for getting the most from your travel content brief.

(This is part one of our mini series on a travel briefs. Next month, we’ll look at how writers can follow client briefs).

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Spring has Sprung: The Highlights from Our Spring Content Archives – Part One

Look outside. The days are getting longer. Daffodils are poking their yellow heads up through the dirt. Cadbury Creme Eggs have come and gone from our lives. And all this can only mean one thing: spring is finally upon us.

We are celebrating the new season with some of our best spring-themed content. Bid farewell to winter’s hearty comfort food and choose lighter fare instead, with our selection of the world’s finest seafood restaurants. Spring is also the season for festivals, with Songkran (aka Thai New Year) a springtime favourite – you can find a chic place to stay with our run-down of Thailand’s greatest luxury design hotels. With the weather getting better, why not also discover some new places – we’ve added a guide on Moscow and copy for a hotel on the Algarve. And the days may be getting longer, but there’s still pitch black night skies to enjoy, so we have included a piece on stargazing.

Scroll down to read extracts from all of these travel pieces, with links to the full content…

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Our Travels: Easter Island

At World Words, we are very proud of our team’s extensive travel experience. You see, not only are all our writers and editors highly experienced in the worlds of journalism and marketing, they’re also uncommonly well-travelled. In fact, you won’t find many corners of the world that members of the World Words team have not visited. And we believe that this passion for travel and this personal experience gives our travel content unparalleled authenticity.

As regular readers of the Our Travels blog series will know, we like to share some of our most exciting trips with our readers. This month, it’s the turn of editor-in-chief Joe. Having previously written about travels to Belarus, The Gambia and Corsica (among others), he is now heading to one of the most remote places on earth. Easter Island.

Scroll down to read his thoughts about this extraordinary Pacific paradise…

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Joe in front of Ahu Vai Uri, a platform in capital Hanga Roa which supports five very different moai.

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