Faces Not Places: How Humans Make the Best Subjects for Your Travel Content

Gone are the days when we – as travel content consumers – drool over vivid descriptions of blue skies and calm seas. Behind us are the times when we fall head over heels with the described colours of the Sahara Desert. Lost are the moments when we devour articles that talk giddily about hidden gems, startling sunsets and dreamy cities.

Readers of travel content today are incredibly sophisticated, and exposed to more travel writing than ever before, so it takes more than a pretty description of a landscape to get readers’ feet itching. Today’s readers are looking for something more tangible in their travel writing. And one of the best ways to add it is to include a protagonist.

In the art of storytelling, characters are crucial, and travel content writing is no different. Want to know more about why adding faces to your content can be effective… and the best ways to do it? Then read our expert tips below.

Continue reading

Website Content for Off The Map Travels

Have you ever wished your travel website was working just that little bit harder? Have you yearned for copy that’s beautifully written to catch the attention, while also getting your key sales messages across to the right audience?

That’s what Off the Map Travels wanted – and that’s why they came to World Words.

Off the Map Travels, a customised travel planning service set up by avid traveller Sara Nakash, asked us to create new website content that would engage their audience – an intrepid bunch looking for local culture, adventurous activities and a little bit of luxury too – and also clarify the key sales messages and increase the visibility of calls to action. We began by reworking the content that was already there, and then suggested our own new additions.

The new website has now gone live, so you can see the fruits of our labour by clicking here. Or for a taste of how our content works even without a fancy design, scroll down to read our copy for the homepage and ‘About’ page.

china-1155354_1280 Continue reading

The Importance of Travel and Tourism

From backpacking to business trips, city breaks to seaside escapes, the travel and tourism industry is one of the largest – and fastest growing – in the world. As a travel-specialist content writing agency, we’re well aware of the value of tourism, so we thought we’d share this excellent infographic from the good people at Nerval Corporation.

This fact-packed infographic, written by Mario Skrzypczak, shows the vital statistics behind the travel and tourism industry, which is responsible for more than one in 11 jobs around the world. Simply scroll on down to take a look.

Infographic-start Continue reading

The Best Bargain London Markets: An Online Travel Guidebook for Buggl

Spring is just around the corner in our part of the world, which means it’s times to emerge from our indoor cocoons, shed our winter wear and brave the big bad world outside.

That’s why, when writing our latest series of London guides for travel guide website Buggl, we thought we’d turn our attention to the great outdoors and give a run-down of the capital’s best outdoor markets. Markets are something London does rather well, from Columbia Road’s striking bevy of blooms to the long-running Petticoat Lane Market and its stacks of brightly coloured textiles and clothing.

Of course, it’s not the first time we’ve shared our London secrets with Buggl. In the past, we’ve produced online travel guides showcasing city highlights ranging from East London’s best curry houses to best theatres outside the West End, as well as the great London parks for when you need to escape the city’s concrete and crowds.

Planning a spot of shopping in London? Scroll down for our insider selection of our recommended markets. To see this travel guide in its entirety, head over to the Buggl website, where you can download it free of charge.

cakes-534437_1280 (1)

Continue reading