Our Travels: Mallorca, Spain

Everyone here at World Words loves to travel. Well, travel writing would be an odd career choice if we didn’t. At any time, you’ll find several of us on the road, whether we’re on the Pacific paradise of Easter Island, in Thailand’s vibrant capital Bangkok or, well, anywhere else. The fact is, there are few places on earth none of us have been.

Once we’re back on home soil after a trip, there’s nothing we love more than writing about it, sharing our insights and discoveries about the destination. That’s why we created this Our Travels blog series – to give us a chance to share some of our more personal travel tales with you. After all, it’s this genuine wealth of travel experience that gives our work its authentic voice, allowing us to create factual, inspiring and original content. So why not share it?

This month, World Words content writer Samantha takes a trip to Mallorca, one of Spain’s sunny Balearic Islands – and her childhood stomping ground. Scroll on down to read her brand new take on a once-familiar destination…

Samantha with the Mediterranean Sea on one side and the Tramuntana Mountains on the other.

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Word Count: Choosing the Ideal Length and Structure for Your Travel Content

In the modern world, there’s a widespread belief that shorter content is always better, and that readers’ attention spans are limited. While it’s true that brevity is important in many areas of travel content, it is not always the case. In fact, many readers are on the lookout for in-depth content that answers questions, educates and inspires them.

A recent study by Medium, a platform for technological content writing, revealed that the time spent reading one blog was up to seven minutes, or about 1,600 words. Other studies go further, demonstrating that the top-ranked content on Google has over 2,000 words. While these figures are enlightening, this isn’t just a question of longer versus shorter content – different topics and formats need different word counts. The takeaway is that you should write however much is needed to get your message across. That if you give readers good content, they’ll read it.

So how do you go about choosing the perfect word count for your travel content – and how do you structure it to make it as reader-friendly as possible? Scroll down to read some tips from our expert travel content writing team…

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How to Meet Your Deadlines Without Fail

The reputations of content writers and editors live and die by their deadlines. A late hand-in is one of the worst sins a writer can commit. Repeated missed deadlines can strain client relationships, damage your reputation and, ultimately, impact on your income. Even if your failure to meet a deadline is a rare occurrence – even if it’s a one-off – it will almost certainly kill hopes of a repeat commission, and put a permanent black mark next to your name.

The harsh truth is that it doesn’t matter how busy you are or what else is happening in your life – whether you’ve taken on too many commissions, or are juggling work with personal issues – at the end of the day, clients (quite rightly) demand quality, on-time content without exception. If you can’t deliver, they’ll find someone else who can.

If you are a writer or editor who needs help meeting your deadlines, the reliably punctual team of expert writers and editors at World Words is here to help. Read on for our top tips on always being dependable with deadlines.

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Our Travels: Tel Aviv, Israel

At World Words, we put our money where our mouth is and get out there exploring and experiencing first hand all of the amazing places we write about. One of us can always be found off somewhere, whether an exotic far-flung destination such as The Gambia, Guatemala or India, or a city break closer to home like Tallinn, Lisbon or Venice.

When we’re at our desks, all those experiences come tumbling out, creating insightful, factual and inspiring travel content. We love to relive our personal trips, and do so for our clients in the forms of blogs, guides and web copy.

This month, World Words writer Samantha recounts her trip to Tel Aviv, a city capable of surprising even the most unflappable of travellers. Cosmopolitan, edgy yet also child-friendly, it is Israel’s hippest destination. Here’s why…

Sam and her family enjoying one of Tel Aviv’s beautifully sheltered, sandy beaches.

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