From Guides to Slideshows: What Type of Travel Content Is Right For Your Brand?

Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

use-content-to-help-readers-find-answers-to-their-travel-questions-and-build-trust-in-your-website Continue reading

Edinburgh Castle to Loch Ness: Writing and Editing Fodor’s Essential Scotland

We love Scotland. Whether its the country’s storied castles, craggy peaks, sublime seafood, iconic golf courses or peat-kissed whisky, there really is something for everyone. It is a small country with an enormous amount to offer.

So when World Words was asked by Fodor’s to help update their Essential Scotland guidebook, we leapt at the opportunity. We know Scotland exceptionally well, with many writers either current or ex-residents, so we knew we had the destination knowledge to do Scotland justice. We were asked to update three chapters: ‘Edinburgh and the Lothians’, ‘Inverness and Around the Great Glen’, and ‘The Northern Highlands and the Western Isles’.

The job involved travelling the length and breadth of each region, seeing every previously-listed tourist attraction, restaurant, bar and shop, and uncovering incredible new places to recommend. It was a gargantuan task. But after many months on the road and at the computer, our work was complete. The guidebook was published this spring.

We have included snippets from the chapters we updated below, so scroll down for a taste of Essential Scotland…

daffodils-2093307_1920-min Continue reading

The Best of Our Spring Travel Content

Look outside. The days are getting longer. Daffodils are poking their yellow heads up through the dirt. Cadbury Creme Eggs have come and gone from our lives. And all this can only mean one thing: spring is finally upon us.

We are celebrating the new season with some of our best spring-themed content. Bid farewell to winter’s hearty comfort food and choose lighter fare instead, with our selection of the world’s finest seafood restaurants. Spring is also the season for festivals, with Songkran (aka Thai New Year) a springtime favourite – you can find a chic place to stay with our run-down of Thailand’s greatest luxury design hotels. With the weather getting better, why not also discover some new places – we’ve added a guide on Moscow and copy for a hotel on the Algarve. And the days may be getting longer, but there’s still pitch black night skies to enjoy, so we have included a piece on stargazing.

Scroll down to read extracts from all of these travel pieces, with links to the full content…

daffodils-2093307_1920-min Continue reading

Our Top Winter Travel Content: Part One

Every year, when the weather starts to turn chilly in our corner of the world, we find that the content we produce for clients at World Words begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year, to activities like winter sports.

Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather be flying down mountain slopes on skis? Read our expert blog about winter sports spots in Lake Como. Want to turn the clock back a few days to imagine yourself at the height of the festivities? Read our rundown of seasonal activities in South East England.

Our winter content isn’t all about mince pies and snow either; we’ve also written about Ryanair’s latest winter sun destination, Eilat (for those who want to escape the bleak weather) and London’s best cultural events (for those fed up of staying indoors). We’ve selected five of our finest winter pieces, so scroll down to read a little of each.

WinterUnsplash.jpg Continue reading