Stumped by SEO? You are far from alone. With a raft of head-scratching jargon and conflicting advice relating to the topic, Search Engine Optimisation can seem bewildering. No sooner have you got to grips with the current best practises when Google decides to throw a spanner in the works, altering its methods for ranking websites.
Lots of self-proclaimed SEO ‘gurus’ will promise you a spot on the first page of Google search results. Some may even deliver. However, quick fixes may use dodgy tactics designed to ‘trick’ search engines. Thanks to Google’s ever-increasing intelligence, these tactics might get you to the top today, but cause a slide in rankings tomorrow.
Nevertheless, good SEO that uses honest, sustainable tactics can be invaluable to your business. If you want to make your written content work for searchbots, as well as your readers, follow these four easy-to-implement tips.