Tag Archives: Web Copywriting

From Budapest to The Bahamas: Travel Guide Content for TravelSupermarket

Posted on by
Reply

At World Words, we’re often asked to write destination guides for our clients. No wonder – travel guide content is the ideal way for a travel brand to share its expertise, while also communicating its unique personality and tone of voice. It can also do wonders for a brand’s SEO, boosting its search engine rankings in relation to key destinations and services, and ultimately delivering more potential customers to its website. And when it comes to travel guide writing, there’s nobody with as much content experience and as much local destination expertise as World Words.

In early 2017, we were approached by online travel comparison company TravelSupermarket. They were looking for a series of 3,500- to 4,500-word travel guides on popular destinations across Europe and beyond, from short city breaks to long island escapes. With our team of writers based all around the world, World Words was able to offer the on-the-ground insight they wanted, so over the next few months we wrote 30 different guides for them.

We’ve included extracts and links for six of our fave TravelSupermarket guides below. Scroll down to read them…

italy-1804893_1280 Continue reading →

From the Old Course, St. Andrews to the Atacama Desert: Our Latest Website Copy

Posted on by
Reply

At World Words, we’re regularly asked to write website copy for our clients. In fact, aside from blogs, web copy is probably the most common type of travel content we write. And over the years, we’ve got pretty darn good at it.

The last few months, in particular, have seen us completing many interesting website content briefs. We’ve been approached by several independent tour companies looking to overhaul their website copy, and have been able to make their visions a reality. Each project has been entirely different – different services, different markets and different style requirements – but they have all had one thing in common; wanting to refresh their website content in order to improve their search rankings and increase their sales. And they’ve all been delighted with the results.

Scroll down to read about three of our most recent website copy projects, from JSB Journeys to Lez Go Travel…

italy-1804893_1280 Continue reading →

Striking, Spirited and Eternally Sunny – Our New Guide to Sydney for Travelmob

Posted on by
Reply

‘Location, location, location’ – so goes the famous real estate mantra. If there were a travel-world equivalent, it would have to be ‘accommodation, accommodation, accommodation’. Where you choose to lay your head can make or break your trip. And with the spectrum of what constitutes accommodation widening year upon year, travellers are faced with more choice than ever.

At World Words, we have found ourselves writing about all kinds of places to stay, not just hotels, but also luxury villas, monasteries, farms and other unusual immersive accommodations. Recently, we have begun working with Travelmob, a vacation rental site whose goal is to help travellers live like locals, which means staying in local homes. We’ve been cooking up compelling landing page copy designed to give potential customers the lay of the land for destinations all across Asia and Australasia.

First up to get the World Words treatment is sunny Sydney. Scroll down to read more.

sydney-opera-house-1169155_1280 Continue reading →

Weddings, Private Dining and Live Sports: Our Website Copy for The Function Room

Posted on by
Reply

At World Words, we love a good British pub. For our travel writers and editors, there’s little better than supping on a craft pale ale or continental lager in a place steeped in history, legend and tradition. So when we were asked to produce new brand web copy for Greene King, the largest pub retailer and brewer in the UK, we couldn’t say no. Our task? To create enticing and informing content about the functions rooms in their pubs all around the country, highlighting the range of events they offer, from weddings to Christenings, dinner parties to live sport screenings.

Over the course of the next few months, we completed copy for more than 35 pubs on The Function Room, each at just over 500 words. And they were so happy with our work, we’re expecting another commission very shortly.

You can find the full range of our pub function room content on their website. Or for just a small taste of what we did, scroll down for one example of pub function room copy: The Marlborough Arms pub in Bloomsbury, London.

bar-209148_1280 Continue reading →