In the modern world, smartphone-friendly content is vital. Mobile is no longer man afterthought when it comes to producing content, and quite rightly – the stats for users accessing websites on phones and tablets are up year on year. With phones increasingly the primary – and even sole – device for users, it’s no wonder so many brands now follow a mobile-first approach when designing their content. Luckily for us, travel content thrives on mobile.
For those of us in the travel industry, there are several advantages when it comes to making travel content work for mobile. Effective travel content is fundamentally very visual, and lends itself well to mobile-friendly formats that tend to prioritise images and concise information over reams and reams of text. So if you’re planning your travel content for the months ahead, here are some of our top tips to ensure it’ll be a hit with phones and tablets too…
This is part two or a two part blog article. Missed the first part? You can read it here.
At World Words, we love everything we do – from blog posts to web copy, tour itineraries to destination guides. But if we had to pick our favourite thing to write, it would probably be travel feature articles for newspapers and magazines. Why? Because you really get to express yourself creatively, while sharing your destination expertise and taking your readers on a journey. So when an existing client, Travelsphere, who we had previously helped with catalogue copy, asked us to write up some travel feature articles for their magazine, we leapt at the chance.
As people who read the first part of this blog will already know, we wrote our first three articles for Travelsphere World Magazine on South America, Europe and California. The next three? You can scroll down to read them…
If you need to create great travel content at the drop of a hat, it’s helpful to have built up a good store of ideas to draw on. And you’ll find that your own travels can be great starting point for a whole range of content ideas. The fact is, the concepts that make the most compelling pieces are often the ones that draw on your own experience.
Even if the holiday you’re about to go on might not seem like it’s going to be worth writing about, you just can’t know until you’ve been. That upcoming camping weekend in Wales could end up providing the source material for an irresistible pitch, a dazzling post for your company blog or even an award-winning travel feature (aim high!)
All too often, however, the key details that can make the difference between good and great travel writing end up lost in transit. That’s why it’s so important to gather everything you may need for your content during the trip itself.
Whether it’s you or a colleague that’s going away, follow our tips to turn the travel experiences into killer content…