In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.
It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…
In the modern world, smartphone-friendly content is vital. Mobile is no longer man afterthought when it comes to producing content, and quite rightly – the stats for users accessing websites on phones and tablets are up year on year. With phones increasingly the primary – and even sole – device for users, it’s no wonder so many brands now follow a mobile-first approach when designing their content. Luckily for us, travel content thrives on mobile.
For those of us in the travel industry, there are several advantages when it comes to making travel content work for mobile. Effective travel content is fundamentally very visual, and lends itself well to mobile-friendly formats that tend to prioritise images and concise information over reams and reams of text. So if you’re planning your travel content for the months ahead, here are some of our top tips to ensure it’ll be a hit with phones and tablets too…
This is part two or a two part blog article. Missed the first part? You can read it here.
At World Words, we love everything we do – from blog posts to web copy, tour itineraries to destination guides. But if we had to pick our favourite thing to write, it would probably be travel feature articles for newspapers and magazines. Why? Because you really get to express yourself creatively, while sharing your destination expertise and taking your readers on a journey. So when an existing client, Travelsphere, who we had previously helped with catalogue copy, asked us to write up some travel feature articles for their magazine, we leapt at the chance.
As people who read the first part of this blog will already know, we wrote our first three articles for Travelsphere World Magazine on South America, Europe and California. The next three? You can scroll down to read them…