Hand-in-Hand: Why Travel Content and Social Media Will Work Better Together

In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.

It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…

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Feeling All Summery: A Selection of Our Best Summer Travel Content (Part One)

It’s the end of June, and summer is well and truly upon us. So it’s time to share some great summer travel content.

For many of us, summer is synonymous with holidays – the warmer the weather, the more we yearn to get out of the city and head down to the beach – so we’ll start with a pair of destination guides we wrote for two of Southern Europe’s finest summer seaside getaways. First up is Puglia, Italy’s stunning destination du jour, and next is Spain’s sand-lined Costa Blanca, where toasty summer temperatures have been drawing in sun worshippers for decades.

Alternatively, if you dream of spending your summer the way wealthy tycoons and celebrities do (i.e. lounging on the deck of a luxury yacht), you may want to read the article we wrote on Palma’s superyacht scene. And for those who don’t have the budget, holiday time or inclination to venture to the Mediterranean, we’ve also included a rundown of country-wide UK summer events, as well as a blog post we penned on summer festivals in Devon.

There’s a great selection of our best summer-themed travel content below, so scroll on down to start reading…

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Going Mobile: Creating Travel Content That is Smartphone and Tablet Friendly

In the modern world, smartphone-friendly content is vital. Mobile is no longer man afterthought when it comes to producing content, and quite rightly – the stats for users accessing websites on phones and tablets are up year on year. With phones increasingly the primary – and even sole – device for users, it’s no wonder so many brands now follow a mobile-first approach when designing their content. Luckily for us, travel content thrives on mobile.

For those of us in the travel industry, there are several advantages when it comes to making travel content work for mobile. Effective travel content is fundamentally very visual, and lends itself well to mobile-friendly formats that tend to prioritise images and concise information over reams and reams of text. So if you’re planning your travel content for the months ahead, here are some of our top tips to ensure it’ll be a hit with phones and tablets too…

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The Art of the Content Brief – Part Two: How Writers Can Follow a Detailed Brief

Any travel content writer with even a little experience will attest that a clear, detailed and unambiguous client brief is hugely appreciated. After all, it makes the writer’s job so much easier. The more you can know about the wants, needs, goals and preferences of a client, the easier it is to write content that meets – and ideally exceeds – their expectations. Clients and editors expect writers to know their requirements inside out, and having this information written in black and white – and available for repeated reference throughout the writing process – is a huge help.

Yet, just as important as having a good client brief, is knowing how to follow it effectively. At World Words, we have a wealth of experience in both following client briefs and creating our own editorial briefs for writers, so we know how to make the process as straightforward as possible. From reading the brief again and again – and again! – to making sure you take style guides seriously, here are our top tips for following a travel content brief to the letter…

(This is part two of our mini series on a travel briefs. Last month, we offered advice on how to write a great brief).

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