Sun, Sand, Sharks and Stingrays: Diving in the Maldives Blogs for Dive Butler

At World Words, we’re often asked to write travel blogs for our clients. It’s no surprise, really, as blog content is the ideal way for a travel brand to communicate its unique personality and tone of voice, position itself as an expert in its field and make it appear more friendly and accessible to its clients. It can also boost a brand’s SEO, improving its search rankings and directing more potential customers to the website. Luckily, when it comes to blog writing, there’s nobody with quite as much travel blog content experience and on-the-ground expertise as World Words.

At the end of 2017, we were approached by luxury scuba diving specialists Dive Butler to write a series of (feature length) blog articles for their website. So, in the last seven months, we have written a series of article about scuba diving everywhere from French Polynesia to South Africa. But, most of all, we have found ourselves writing about the extraordinarily rich and diverse waters around the Maldives – without doubt, one of the world’s top dive sites.

Scroll on down to read snippets from five of our articles about dive spots in the Maldives. Then pack your bags…

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The Best of Our Spring Travel Content

Look outside. The days are getting longer. Daffodils are poking their yellow heads up through the dirt. Cadbury Creme Eggs have come and gone from our lives. And all this can only mean one thing: spring is finally upon us.

We are celebrating the new season with some of our best spring-themed content. Bid farewell to winter’s hearty comfort food and choose lighter fare instead, with our selection of the world’s finest seafood restaurants. Spring is also the season for festivals, with Songkran (aka Thai New Year) a springtime favourite – you can find a chic place to stay with our run-down of Thailand’s greatest luxury design hotels. With the weather getting better, why not also discover some new places – we’ve added a guide on Moscow and copy for a hotel on the Algarve. And the days may be getting longer, but there’s still pitch black night skies to enjoy, so we have included a piece on stargazing.

Scroll down to read extracts from all of these travel pieces, with links to the full content…

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Our Top Winter Travel Content: Part One

Every year, when the weather starts to turn chilly in our corner of the world, we find that the content we produce for clients at World Words begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year, to activities like winter sports.

Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather be flying down mountain slopes on skis? Read our expert blog about winter sports spots in Lake Como. Want to turn the clock back a few days to imagine yourself at the height of the festivities? Read our rundown of seasonal activities in South East England.

Our winter content isn’t all about mince pies and snow either; we’ve also written about Ryanair’s latest winter sun destination, Eilat (for those who want to escape the bleak weather) and London’s best cultural events (for those fed up of staying indoors). We’ve selected five of our finest winter pieces, so scroll down to read a little of each.

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The Fine Art of the Travel Content Brief: How to Write One… And How to Follow It 

In travel writing, as in all content production, a clear and unambiguous brief should always be the starting point. For writers, knowing the brief inside out before you start typing is key to knowing exactly what the client or editor expects and meeting their expectations. From the perspective of clients and editors, meanwhile, getting the brief right will mean less editing work, a quicker writer delivery and – most importantly of all – a better finished product.

So how can clients craft the perfect travel content brief? And, from the other point of view, how can writers ensure they answer it in the intended way? Scroll down to read top tips from our staff content editor – and writer – Eilidh.

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