Our Travels: Darwin and NT, Australia

What does the World Words team do when we get some precious time off from writing about travel? Well, we go travelling. No matter the season, it’s safe to say at least one of us will be off on an adventure somewhere exciting. Through the Our Travels blog series, we share our travel stories with the wider world (recently, we have covered Andorra, Laos and Western Crete, and you’ll find many more destinations in the Our Travels section of our blog).

This month, it’s the turn of our writer and editor Eilidh to share a story from her recent trip ‘down under’. Scroll on down to read all about her wildlife-packed experiences in the Northern Territory (or ‘NT’, as the cool kids call it)…

Eilidh (far right) with her partner's family in Kakadu National Park.
Eilidh (far right) with her partner and his family in Kakadu National Park.
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Our Travels: Cayman Islands

When our World Words team aren’t putting pen to paper, you’ll likely catch them jetting off to colourful cities, lush rainforest landscapes or coastal idylls in search of new adventures. Quelle surprise – travel writers love to travel.

These globe-trotting habits are in part what makes our content as good as it is. Every perfectly-crafted sentence we write can be backed up by extraordinary personal experiences, whether that’s hiking in the craggy Patagonia peaks, marvelling at ancient statues on Easter Island or chowing down on mouthwatering street food in Bangkok.

As well as helping us craft inspiring copy for clients, we like to share these incredible memories through our blog series, Our Travels. This month, writer Jemima ventures to Grand Cayman – the largest of the Cayman Islands – for the sixth (!) time, and reveals what there is to see in this Caribbean paradise. It’s not only beautiful beaches…

Jemima soaking up some afternoon sunshine on Seven Mile Beach.
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How to Write Travel Copy That Sells

Over the last four years or so, we have written an awful lot on this blog about crafting engaging, insightful and well-written travel content. We’ve offered tips on coming up with attention-grabbing headlines, writing gripping introductions and delivering impactful endings. We have examined the role of narrative in travel writing, we’ve looked at how words and images work in tandem and we have analysed the work of the travel writing greats.

Now, after all that, we felt it was about time we turn our focus to a different beast altogether: sales copy.

While travel blogs and articles often seek to inform and entertain potential customers, sales copy aims for one specific thing: to persuade them to buy a product or service. Consequently, it requires writers to take a different approach. We’ve come up with some tips to help you master the art of crafting sales copy for the travel sphere.

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Even More Tired Travel Clichés to Avoid

As you are probably aware, we have written about travel writing clichés before. Twice in fact. But as a few of our below-the-line commentators have rightly pointed out, our previous blog posts (which are here and here) only just scratched the surface. There are many more overused expressions that we want to cruelly expose and point at.

With 2016 upon us, and self-improvement plans under way, we thought it a fitting time to return to the subject and highlight even more trite travel terms. Scroll below to discover our latest mix of nails-on-chalkboard travel phrases.

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