Eco-ntent: Our Top Tips for Making Your Travel Writing Environmentally Friendly

Travel is one of the biggest joys and luxuries we have. To explore other places and experience cultures different to ours broadens our horizons, expands the mind, and encourages cross-cultural understanding. In a world that feels increasingly divided, travel unites, as well as helps to sustain livelihoods, support local communities and conserve natural and cultural heritage around the world. Travel is a great thing… but only if it’s done responsibly.

If you are a trusted company working in the travel sector, your customers value what you tell them. Through your approach to creating content, the terminology you use, and the experiences you highlight, you can make a vast impact on reducing harm to the environment or local communities. It can be minor tweaks and subtle suggestions or big, bold campaigns, but the bottom line is the same: if you consider how your words affect the environment, so will your readers. Scroll on to read some of the ways you can promote eco-conscious travel in your content…

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Our Travels: Snowdonia, Wales

As regular readers of the Our Travel blogs will know, our team of intrepid travel content writers are always on the go – even during a global pandemic (local lockdowns permitting, of course). From the cosmopolitan chic of San Francisco to the tropical bliss of Indonesia’s Gili Islands to the big game of Samburu Reserve in Kenya, they get itchy feet if they’re not planning their next escape (then returning home and reliving it by writing blogs like this!)

While far flung destinations are always enticing, we are also big advocates of discovering the delights that are on our respective doorsteps. In fact, one of the few bright spots of all the recent Covid-related travel restrictions has been having the time and the excuse to explore local attractions a little more thoroughly. With that in mind, World Words writer Samantha Wilson – along with her husband and young daughter – recently set off for a wintry break in the wilds of Snowdonia National Park in northwest Wales. You can scroll on to read all about her experiences…

Samantha with her family at Castell y Bere, the remains of the castle built by Llywelyn the Great.

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Our Travels: San Francisco, USA

Great travel content writing isn’t a matter of sitting a desk and dreaming of far-flung places. It is about experience. Our intrepid team of writers and editors are always on the move, discovering new and exciting places all over the world. It’s this persistent wanderlust that makes our travel content so authentic, evocative and, crucially, effective.

We’re always striving to seek out less-visited idylls like far-flung Easter Island, out-of-the-way Lewis and Harris and the tourist-light Gili Islands, as well as ticking off huge bucket list destinations like romantic Venice, sky-high Dubai and buzzing Bangkok. And that’s only the beginning – you’ll find lots more in the Our Travels blog series archive.

This month, it’s the turn of World Words writer Jemima to reflect on one of her recent travel adventures. Scroll on to read all about her 2019 vacation in San Francisco, including a mini road trip down the Pacific Coast Highway…

Jemima standing (in the rain) on one of the Castro District’s rainbow crosswalks.
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Eco-Conscious Travel Content: Ensuring Your Writing’s Environmentally Sensitive

Travel is one of the biggest joys and luxuries we have. To explore other places and experience cultures different to ours broadens our horizons, expands the mind, and encourages cross-cultural understanding. In a world that feels increasingly divided, travel unites, as well as helps to sustain livelihoods, support local communities and conserve natural and cultural heritage around the world. Travel is a great thing… but only if it’s done responsibly.

If you are a trusted company working in the travel sector, your customers value what you tell them. Through your approach to creating content, the terminology you use, and the experiences you highlight, you can make a vast impact on reducing harm to the environment or local communities. It can be minor tweaks and subtle suggestions or big, bold campaigns, but the bottom line is the same: if you consider how your words affect the environment, so will your readers. Scroll on to read some of the ways you can promote eco-conscious travel in your content…

Continue reading