Inspiring Words and Incredible Images: How to Combine Them in Travel Content

Here at World Words, we pride ourselves on our top-notch, insightful travel content. It’s what we do… bring far-flung destinations to life with the awesome power of the written word. Unlike content in many industries, travel content is about far more than facts and figures; it must be snappy and concise while offering a deeper level of description that evokes sensations and drives wanderlust. It needs to tell a story. And like all memorable stories, content works best when the expertly-crafted words are accompanied by complementary and beautiful images.

Although we may specialise in writing, we understand how startling imagery can bring your content to life. And it works best of all when words and images work in tandem. So here are top tips for combining the two art forms…

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The Finished Article: Five Ways to Turn a Good Idea Into Amazing Travel Content

Whether you are writing for print or the web, creating a travel article is not always an easy process. Sure, the start and end point may always be the same, but the journey from brainwave to finished product can be a surprisingly bumpy one for the uninitiated. To help make the process as smooth as possible, we’ve come up with a five-step plan for creating brilliant travel articles – and, of course, travel blogs – every time. Scroll on down for our top tips.

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If You Like… A Blog Series for HomeAway

At World Words, we love writing travel blog content. And not just our own – for other companies too! So when we were contacted by the lovely people at HomeAway earlier this year to write a series of blogs, we were delighted.

We had previously written a selection of travel guides for the holiday rental company, but now they wanted us to develop something a bit different: three long-form blogs that would promote some of their more – in their eyes – underrated Asian destinations. They found that their customers regularly booked three big destinations – Tokyo, Singapore and Bali – but were less likely to book other equally-appealing cities such as Kuala Lumpur and Seoul.

So it was our job to promote those lesser-visited cities. The idea? A series of ‘If You Like…’ blogs, comparing the top destinations to some less popular ones. We wrote three blog pieces in total, and you can read them below…

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Our Travels: Cornwall, England

All of us at World Words are lucky enough to count ourselves as very well-travelled. It’s our greatest passion, and our wanderlust is at the heart of everything we do – and everything we write. Between us, we’ve crisscrossed the globe, venturing to incredible destinations and far-flung hidden treasures whose names are difficult to pronounce.

Naturally, then, the Our Travels blog series is something dear to our hearts, as it allows us tell our personal travel stories. Regular readers of this blog will already have heard our tales from such varied places as Belarus, Oman and Japan. Yet sometimes we venture only a couple of hours from home, to explore what’s right on our doorstep.

In this month’s blog, staff content writer Samantha Wilson recounts a long weekend with her family near Fowey in the heart of Cornwall. That’s in the south west of England, for the uninitiated. Scroll down to read all about her trip.

Sam with her pet beagle and two-year-old daughter on the River Fowey in Cornwall.

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