Knowing Your Audience: How to Choose the Right Content for the Right People

Long gone are the days when online content was written for the benefit of Google alone. Packed with keywords and soullessly written simply to trick the bots into pushing the website up in search rankings, it didn’t make for enjoyable reading for real people. Thankfully, the online content of today is a whole different ball game. Original, engaging, juicy content that answers questions, enlightens or inspires online readers is the name of the game.

The key however, is delivering the right content to the right people. On these pages, you’ll find all kinds of advice on creating high quality travel content, from considering article length and structure, to using imagery to inspire your copy, to ensuring content works for mobile. Yet none of it matters if you don’t know who the content is for.

Knowing your audience is one of the foundation blocks of travel writing. It affects not just the subject matter, but the tone of voice, the language used, and even the style of the content. So read on to discover why you should be providing your content writing team with as much information about your target audience as you possibly can.

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If You Like… A Blog Series for HomeAway

At World Words, we love writing travel blog content. And not just our own – for other companies too! So when we were contacted by the lovely people at HomeAway earlier this year to write a series of blogs, we were delighted.

We had previously written a selection of travel guides for the holiday rental company, but now they wanted us to develop something a bit different: three long-form blogs that would promote some of their more – in their eyes – underrated Asian destinations. They found that their customers regularly booked three big destinations – Tokyo, Singapore and Bali – but were less likely to book other equally-appealing cities such as Kuala Lumpur and Seoul.

So it was our job to promote those lesser-visited cities. The idea? A series of ‘If You Like…’ blogs, comparing the top destinations to some less popular ones. We wrote three blog pieces in total, and you can read them below…

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Startling Architecture, Slap Up Seafood – Two New Blogs for From the Grapevine

Since September 2014, World Words’ esteemed content editor Mandy has been regularly contributing blog posts to the Israel-American publication From the Grapevine. You will probably have seen some of her work pop up on this blog before, from this article about amazing vineyard resorts around the world to this profile piece of concert master David Radzynski. You may also have seen new From the Grapevine projects pop up on our portfolio page.

Well, we’re still going strong, and this month we’ve several new articles being published on the site. Two of them, which touch on the diverse topics of unusual residential architecture and amazing global seafood restaurants, are already live, so we’ve included snippets of each below. Scroll down to read the extracts or link to the full articles.

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David Radzynski: A 28-Year-Old Concert Master – A Blog for From the Grapevine

The soaring swell of strings, the mellow call of the French horn, the rhythmic thud of timpani; there is something about orchestral music that resonates deeply with audiences, whether it’s heard live in a concert hall or as the background score during a film screening. In each and every orchestra, a cast of individual virtuosos work in perfect harmony to produce a cohesive, synergistic sound. Yet despite the impressive collaborative nature of these musical ensembles, there is a clear hierarchy at play. There are first chairs or section principals, who act as the main voice or lead for their respective sections. There are assistant principals who play second fiddle. And finally there’s the most high-ranking title of them all – the leader. Or, as it’s known in the US, the concertmaster.

When From the Grapevine approached us to write about David Radzynski, the recently crowned 28-year-old concertmaster of the highly regarded Israeli Philharmonic Orchestra, we were delighted. As music lovers, we were excited to share the story of remarkably talented young man and his rapid rise to classical music stardom.

So that’s what we did. You can read our full blog on David Radzynski for From the Grapevine below.

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