From Supreme Swiss Sights to Secret Spa Stops: Blogs for The Council of Europe

Regular readers of this blog will know that, back in summer 2019, we completed a series of country guides for an online trip planner called Routes4U. The project, a joint venture between the Council of Europe and the European Union, aimed to bring together disparate attractions from all across the continent in a series of themed routes and itineraries. To find out more about this, you can read our previous blogs on writing for Routes4U (here and here).

Fast forward to this year, and to help promote the service further, we were asked to contribute some blogs to the website. These would serve to highlight some key attractions spread across the different regions and itineraries. Ultimately, we focused on two blogs – one about Switzerland’s cultural routes and the other about spa stops on the European Thermal Towns route – and we’ve included snippets from both below. Scroll down to have a read…

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Inspiring Words and Incredible Images: How to Combine Them in Travel Content

Here at World Words, we pride ourselves on our top-notch, insightful travel content. It’s what we do… bring far-flung destinations to life with the awesome power of the written word. Unlike content in many industries, travel content is about far more than facts and figures; it must be snappy and concise while offering a deeper level of description that evokes sensations and drives wanderlust. It needs to tell a story. And like all memorable stories, content works best when the expertly-crafted words are accompanied by complementary and beautiful images.

Although we may specialise in writing, we understand how startling imagery can bring your content to life. And it works best of all when words and images work in tandem. So here are top tips for combining the two art forms…

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Sun, Sand, Sharks and Stingrays: Diving in the Maldives Blogs for Dive Butler

At World Words, we’re often asked to write travel blogs for our clients. It’s no surprise, really, as blog content is the ideal way for a travel brand to communicate its unique personality and tone of voice, position itself as an expert in its field and make it appear more friendly and accessible to its clients. It can also boost a brand’s SEO, improving its search rankings and directing more potential customers to the website. Luckily, when it comes to blog writing, there’s nobody with quite as much travel blog content experience and on-the-ground expertise as World Words.

At the end of 2017, we were approached by luxury scuba diving specialists Dive Butler to write a series of (feature length) blog articles for their website. So, in the last seven months, we have written a series of article about scuba diving everywhere from French Polynesia to South Africa. But, most of all, we have found ourselves writing about the extraordinarily rich and diverse waters around the Maldives – without doubt, one of the world’s top dive sites.

Scroll on down to read snippets from five of our articles about dive spots in the Maldives. Then pack your bags…

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If You Like… A Blog Series for HomeAway

At World Words, we love writing travel blog content. And not just our own – for other companies too! So when we were contacted by the lovely people at HomeAway earlier this year to write a series of blogs, we were delighted.

We had previously written a selection of travel guides for the holiday rental company, but now they wanted us to develop something a bit different: three long-form blogs that would promote some of their more – in their eyes – underrated Asian destinations. They found that their customers regularly booked three big destinations – Tokyo, Singapore and Bali – but were less likely to book other equally-appealing cities such as Kuala Lumpur and Seoul.

So it was our job to promote those lesser-visited cities. The idea? A series of ‘If You Like…’ blogs, comparing the top destinations to some less popular ones. We wrote three blog pieces in total, and you can read them below…

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