Sun, Sand, Sharks and Stingrays: Diving in the Maldives Blogs for Dive Butler

At World Words, we’re often asked to write travel blogs for our clients. It’s no surprise, really, as blog content is the ideal way for a travel brand to communicate its unique personality and tone of voice, position itself as an expert in its field and make it appear more friendly and accessible to its clients. It can also boost a brand’s SEO, improving its search rankings and directing more potential customers to the website. Luckily, when it comes to blog writing, there’s nobody with quite as much travel blog content experience and on-the-ground expertise as World Words.

At the end of 2017, we were approached by luxury scuba diving specialists Dive Butler to write a series of (feature length) blog articles for their website. So, in the last seven months, we have written a series of article about scuba diving everywhere from French Polynesia to South Africa. But, most of all, we have found ourselves writing about the extraordinarily rich and diverse waters around the Maldives – without doubt, one of the world’s top dive sites.

Scroll on down to read snippets from five of our articles about dive spots in the Maldives. Then pack your bags…

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If You Like… A Blog Series for HomeAway

At World Words, we love writing travel blog content. And not just our own – for other companies too! So when we were contacted by the lovely people at HomeAway earlier this year to write a series of blogs, we were delighted.

We had previously written a selection of travel guides for the holiday rental company, but now they wanted us to develop something a bit different: three long-form blogs that would promote some of their more – in their eyes – underrated Asian destinations. They found that their customers regularly booked three big destinations – Tokyo, Singapore and Bali – but were less likely to book other equally-appealing cities such as Kuala Lumpur and Seoul.

So it was our job to promote those lesser-visited cities. The idea? A series of ‘If You Like…’ blogs, comparing the top destinations to some less popular ones. We wrote three blog pieces in total, and you can read them below…

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Only in Scotland: Six Uniquely Scottish Experiences – A Blog for Visit Scotland

Scotland is an incredible travel destination. The sparsely-populated portion of the British isles has something for everyone, whether your preference is scuba diving and kayaking, wildlife and bird watching, or whisky and beer tasting. But there’s far more to this country than simply fantastic attractions. It also offers utterly unique ones – a series of sights and activities that can’t be found anywhere else on earth. When we say unique, we mean unique.

We were commissioned by the national tourist board VisitScotland to write an inspiring article about six uniquely Scottish experiences. Inspired on our editor’s own personal experience of living and travelling in Scotland, they range from stunningly rare wildlife to spectacular one-of-a-kind architecture. You will find his suggestions below…

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A Travel Startup That Helps You Give Back – A Blog for From the Grapevine

Over the past few years, a crop of travel startups, including the likes of Aribnb and TripIt, have transformed the travel industry. They’ve been breaking the mould of what’s gone before with new and innovative ideas, some of which have changed the way we travel.

In our latest article for From the Grapevine, we took a closer look at a brand spanking new travel startup – an exciting New York-based venture called Visit.org. Visit.org is an online marketplace for socially responsible travel activities. The tours they offer are global in scope, covering destinations from the Philippines to Peru, Senegal to Tanzania, and many more besides. Working with nonprofits and community organisations, Visit.org offers a way for tourists and travellers to engage in responsible and ethical tourism. Want to learn more about what they do? Scroll down to read an excerpt from our interview, which features insights from Visit.org co-founder Michal Alter.

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