Eco-Conscious Travel Content: Ensuring Your Writing’s Environmentally Sensitive

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Travel is one of the biggest joys and luxuries we have. To explore other places and experience cultures different to ours broadens our horizons, expands the mind, and encourages cross-cultural understanding. In a world that feels increasingly divided, travel unites, as well as helps to sustain livelihoods, support local communities and conserve natural and cultural heritage around the world. Travel is a great thing… but only if it’s done responsibly.

If you are a trusted company working in the travel sector, your customers value what you tell them. Through your approach to creating content, the terminology you use, and the experiences you highlight, you can make a vast impact on reducing harm to the environment or local communities. It can be minor tweaks and subtle suggestions or big, bold campaigns, but the bottom line is the same: if you consider how your words affect the environment, so will your readers. Scroll on to read some of the ways you can promote eco-conscious travel in your content…

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Our Travels: São Miguel, The Azores

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If there’s one thing that World Words writers and editors enjoy doing even more than travelling, it’s writing about travelling. Lucky, really, considering that’s our job. But for every trip that’s undertaken for a commission – whether it’s an article or blog post, a travel itinerary, or a client’s website content – there are also the moments we decide to down tools and head out on the open road for our own personal pleasure. That’s where Our Travels comes in.

This blog series allows our team to share some of their recent, personal travel adventures. In the past, they have written about everywhere from Corsica to Canada, Crete to the Cayman Islands, and this time it’s the turn of our intrepid editor-in-chef Joe and his recent Christmas trip to São Miguel in the Azores. Scroll down to read about it…

Joe and his wife Marti at the viewpoint overlooking Lagoa do Fogo on São Miguel.

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High School Language Student Travel Itineraries for Educational Journeys

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At World Words, we do all kinds of travel content writing, from web copy to destination guides, magazine articles to blog posts. But one of our favourite kinds of travel content to write is tour itineraries, as it gives us a chance to use a combination of our destination expertise, travel nous and research skills to do a deep-dive on destinations.

So when we were approached by the learning-focused travel agency Educational Journeys earlier this year, we were delighted. They wanted us to write a series of travel itineraries for Australian high school students. While the educational focus of the itineraries could vary from history to languages, they all required passionate and inspiring content that would appeal to teachers, parents and students alike. This was just the kind of challenge we relish.

Scroll forward to December 2019, and we have completed dozens of itineraries for Educational Journeys already, with more to come next year. For a taste of the work we are doing, scroll down for extracts from three itineraries…

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Knowing Your Audience: How to Choose the Right Content for the Right People

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Long gone are the days when online content was written for the benefit of Google alone. Packed with keywords and soullessly written simply to trick the bots into pushing the website up in search rankings, it didn’t make for enjoyable reading for real people. Thankfully, the online content of today is a whole different ball game. Original, engaging, juicy content that answers questions, enlightens or inspires online readers is the name of the game.

The key however, is delivering the right content to the right people. On these pages, you’ll find all kinds of advice on creating high quality travel content, from considering article length and structure, to using imagery to inspire your copy, to ensuring content works for mobile. Yet none of it matters if you don’t know who the content is for.

Knowing your audience is one of the foundation blocks of travel writing. It affects not just the subject matter, but the tone of voice, the language used, and even the style of the content. So read on to discover why you should be providing your content writing team with as much information about your target audience as you possibly can.

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