The world of travel is always changing, and what you once thought was evergreen content can become outdated in the blink of an eye. If you or your brand produces or commissions travel content, it’s vital to regularly take stock of what you’ve already got, what you still need, and what can be retired. This will help keep things neat, fresh and relevant. And if you are going to do some content spring cleaning, well, surely there’s no better time than spring?
(Particularly this spring, when coronavirus’ knock-on events might leave you with a little more time on your hands).
If your website is home to a travel blog, destination guides, tour itineraries or any other types of travel content, we have some top tips for sprucing it up (and all just in time for the big pre-summer booking rush). Read on for more…
Take a look outside. The days are getting longer. The tulips are blooming. Cadbury’s Creme Eggs are starting to take over the shelves. It can all mean only one thing: winter is nearly at an end, and springtime is almost upon us.
We are celebrating the new season by showcasing some of our very best spring-themed content, from captivating magazine articles to informative web copy, engaging travel blogs to detailed destination guides – not to mention thrilling tour itineraries. Shake off winter with a tailor-made Madagascar adventure. Step into your hiking boots to trek some of Italy’s best walking routes. Swap hearty winter stews for fresh seasonal seafood. Take a springtime soak in one of Budapest’s soothing thermal baths. And discover the otherworldly Macchu Picchu with an amazing eight-day tour of Peru. Scroll down to read extracts from all these travel pieces (along with links to read the rest)…
In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.
It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…