Tag Archives: Travel Itinerary Writing

More of Our Student Language Travel Itineraries for Educational Journeys

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As anybody who read our previous portfolio blog will know, we were approached in 2019 by the learning-focused travel agency Educational Journeys to write a series of travel itineraries for Australian high school students. The itineraries would vary in educational subject, from languages to history, but each of them would require inspiring travel content that would appeal not only to grades-focused teachers and parents but also to fun-loving students.

Naturally, we accepted the challenge (the trickier, the better) and, as of mid-2020, we have completed dozens of itineraries for Educational Journeys. You can see three previous ones here. As such, we thought we would share a few more of our recent efforts. Scroll down to read extracts from itineraries to Indonesia, Vietnam and France…

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High School Language Student Travel Itineraries for Educational Journeys

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At World Words, we do all kinds of travel content writing, from web copy to destination guides, magazine articles to blog posts. But one of our favourite kinds of travel content to write is tour itineraries, as it gives us a chance to use a combination of our destination expertise, travel nous and research skills to do a deep-dive on destinations.

So when we were approached by the learning-focused travel agency Educational Journeys earlier this year, we were delighted. They wanted us to write a series of travel itineraries for Australian high school students. While the educational focus of the itineraries could vary from history to languages, they all required passionate and inspiring content that would appeal to teachers, parents and students alike. This was just the kind of challenge we relish.

Scroll forward to December 2019, and we have completed dozens of itineraries for Educational Journeys already, with more to come next year. For a taste of the work we are doing, scroll down for extracts from three itineraries…

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From Guides to Slideshows: What Type of Travel Content Is Right For Your Brand?

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Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

use-content-to-help-readers-find-answers-to-their-travel-questions-and-build-trust-in-your-website Continue reading →

From Guides to Slides: Choosing the Best Form of Content For Your Travel Brand

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Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

use-content-to-help-readers-find-answers-to-their-travel-questions-and-build-trust-in-your-website Continue reading →