The world of travel is always changing, and what you once thought was evergreen content can become outdated in the blink of an eye. If you or your brand produces or commissions travel content, it’s vital to regularly take stock of what you’ve already got, what you still need, and what can be retired. This will help keep things neat, fresh and relevant. And if you are going to do some content spring cleaning, well, surely there’s no better time than spring?
If your website is home to a travel blog, destination guides, tour itineraries or any other types of travel content, we have some top tips for sprucing it up (and all just in time for the big pre-summer booking rush). Read on for more…
More than a month has passed since we the first part of our top winter travel content series… so here’s part two.
Last time, we only scratched the surface of winter travel content we’ve completed for our clients, so this time we are diving a little bit deeper. We’ll start with a piece we had published on Run in the Dark Edinburgh, a night-time jogging event in the Scottish capital. Meanwhile, for anybody needing last-minute ski holiday inspiration, we have pulled out features on Canada’s Mont-Tremblant and the Swiss mountain resort Zermatt. And, because we know that some of the more forward-thinking among you may already be planning your summer escape, we have also included a destination guide we produced last year on the Languedoc region in sun-drenched southern France.
Last but not least, for those wanting to improve their written travel content in 2016, we’ve also shared some of our top editing tips with Media Kitty. So what are you waiting for? Scroll on down to read a short excerpt from each.
Every year, when the weather starts to turn chilly in our corner of the world, we find that the content we produce for clients at World Words begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year, to activities like winter sports.
Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather be flying down mountain slopes on skis? Read our expert blog about winter sports spots in Lake Como. Want to turn the clock back a few days to imagine yourself at the height of the festivities? Read our rundown of seasonal activities in South East England.
Our winter content isn’t all about mince pies and snow either; we’ve also written about Ryanair’s latest winter sun destination, Eilat (for those who want to escape the bleak weather) and London’s best cultural events (for those fed up of staying indoors). We’ve selected five of our finest winter pieces, so scroll down to read a little of each.