How To Transform Your Run-of-the-Mill Holiday into Compelling Travel Content

If you need to create great travel content at the drop of a hat, it’s helpful to have built up a good store of ideas to draw on. And you’ll find that your own travels can be great starting point for a whole range of content ideas. The fact is, the concepts that make the most compelling pieces are often the ones that draw on your own experience.

Even if the holiday you’re about to go on might not seem like it’s going to be worth writing about, you just can’t know until you’ve been. That upcoming camping weekend in Wales could end up providing the source material for an irresistible pitch, a dazzling post for your company blog or even an award-winning travel feature (aim high!)

All too often, however, the key details that can make the difference between good and great travel writing end up lost in transit. That’s why it’s so important to gather everything you may need for your content during the trip itself.

Whether it’s you or a colleague that’s going away, follow our tips to turn the travel experiences into killer content…

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From Argentina to Venice: Our Magazine Features for Travelsphere World – Pt. 1

At World Words, we get asked to work on all kinds of travel content, from eye-catching website copy to inspiring blog posts, in-depth destination guides to detailed travel itineraries. But one of our favourite things to do is write travel feature articles for newspapers and magazines. That’s because it allows us to get creative and descriptive, bringing all our global expertise to the fore and inspiring readers to book adventures to exciting, far-flung lands.

Naturally, we were delighted when Travelsphere, who we’ve previously helped with their catalogue copy, asked us to help produce some features for their Travelsphere World Magazine. The aim was to write articles that were inspiring, exciting and educational, while also linking to tour itineraries that were on offer in their latest brochure.

Over the course of a month, we wrote several articles of varying lengths about destinations all around the world, from the Mediterranean to the Indian Ocean. Scroll on down to read extracts from three – with links to read more.

(Three other Travelsphere World Magazine articles will follow in another blog post shortly. Watch this space.)

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Take Advantage of Corona-Slowdown to Give Your Travel Content a Spring Clean

The world of travel is always changing, and what you once thought was evergreen content can become outdated in the blink of an eye. If you or your brand produces or commissions travel content, it’s vital to regularly take stock of what you’ve already got, what you still need, and what can be retired. This will help keep things neat, fresh and relevant. And if you are going to do some content spring cleaning, well, surely there’s no better time than spring?

(Particularly this spring, when coronavirus’ knock-on events might leave you with a little more time on your hands).

If your website is home to a travel blog, destination guides, tour itineraries or any other types of travel content, we have some top tips for sprucing it up (and all just in time for the big pre-summer booking rush). Read on for more…

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Our Travels: São Miguel, The Azores

If there’s one thing that World Words writers and editors enjoy doing even more than travelling, it’s writing about travelling. Lucky, really, considering that’s our job. But for every trip that’s undertaken for a commission – whether it’s an article or blog post, a travel itinerary, or a client’s website content – there are also the moments we decide to down tools and head out on the open road for our own personal pleasure. That’s where Our Travels comes in.

This blog series allows our team to share some of their recent, personal travel adventures. In the past, they have written about everywhere from Corsica to Canada, Crete to the Cayman Islands, and this time it’s the turn of our intrepid editor-in-chef Joe and his recent Christmas trip to São Miguel in the Azores. Scroll down to read about it…

Joe and his wife Marti at the viewpoint overlooking Lagoa do Fogo on São Miguel.

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