Hand-in-Hand: Why Travel Content and Social Media Will Work Better Together

In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.

It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…

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Always Wanted to Be a Travel Writer? A Job Opportunity With World Words

Have you always dreamed of being a travel writer? Well, now you can. We have a new in-house opportunity to join our ever-expanding team at World Words. Interested? Then take a look at our full job advert… then apply!

Are you a talented and ambitious writer with a real passion for travel? Do you want to develop your feature article, blog, guide and web copy writing skills for an international portfolio of travel clients?

This could be the job for you…

beach worker

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