How To Transform Your Run-of-the-Mill Holiday into Compelling Travel Content

If you need to create great travel content at the drop of a hat, it’s helpful to have built up a good store of ideas to draw on. And you’ll find that your own travels can be great starting point for a whole range of content ideas. The fact is, the concepts that make the most compelling pieces are often the ones that draw on your own experience.

Even if the holiday you’re about to go on might not seem like it’s going to be worth writing about, you just can’t know until you’ve been. That upcoming camping weekend in Wales could end up providing the source material for an irresistible pitch, a dazzling post for your company blog or even an award-winning travel feature (aim high!)

All too often, however, the key details that can make the difference between good and great travel writing end up lost in transit. That’s why it’s so important to gather everything you may need for your content during the trip itself.

Whether it’s you or a colleague that’s going away, follow our tips to turn the travel experiences into killer content…

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Take Advantage of Corona-Slowdown to Give Your Travel Content a Spring Clean

The world of travel is always changing, and what you once thought was evergreen content can become outdated in the blink of an eye. If you or your brand produces or commissions travel content, it’s vital to regularly take stock of what you’ve already got, what you still need, and what can be retired. This will help keep things neat, fresh and relevant. And if you are going to do some content spring cleaning, well, surely there’s no better time than spring?

(Particularly this spring, when coronavirus’ knock-on events might leave you with a little more time on your hands).

If your website is home to a travel blog, destination guides, tour itineraries or any other types of travel content, we have some top tips for sprucing it up (and all just in time for the big pre-summer booking rush). Read on for more…

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The Best of Our Spring Travel Content

Take a look outside. The days are getting longer. The tulips are blooming. Cadbury’s Creme Eggs are starting to take over the shelves. It can all mean only one thing: winter is nearly at an end, and springtime is almost upon us.

We are celebrating the new season by showcasing some of our very best spring-themed content, from captivating magazine articles to informative web copy, engaging travel blogs to detailed destination guides – not to mention thrilling tour itineraries. Shake off winter with a tailor-made Madagascar adventure. Step into your hiking boots to trek some of Italy’s best walking routes. Swap hearty winter stews for fresh seasonal seafood. Take a springtime soak in one of Budapest’s soothing thermal baths. And discover the otherworldly Macchu Picchu with an amazing eight-day tour of Peru. Scroll down to read extracts from all these travel pieces (along with links to read the rest)…

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High School Language Student Travel Itineraries for Educational Journeys

At World Words, we do all kinds of travel content writing, from web copy to destination guides, magazine articles to blog posts. But one of our favourite kinds of travel content to write is tour itineraries, as it gives us a chance to use a combination of our destination expertise, travel nous and research skills to do a deep-dive on destinations.

So when we were approached by the learning-focused travel agency Educational Journeys earlier this year, we were delighted. They wanted us to write a series of travel itineraries for Australian high school students. While the educational focus of the itineraries could vary from history to languages, they all required passionate and inspiring content that would appeal to teachers, parents and students alike. This was just the kind of challenge we relish.

Scroll forward to December 2019, and we have completed dozens of itineraries for Educational Journeys already, with more to come next year. For a taste of the work we are doing, scroll down for extracts from three itineraries…

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