Category Archives: Travel Guide Writing

From Supreme Swiss Sights to Secret Spa Stops: Blogs for The Council of Europe

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Regular readers of this blog will know that, back in summer 2019, we completed a series of country guides for an online trip planner called Routes4U. The project, a joint venture between the Council of Europe and the European Union, aimed to bring together disparate attractions from all across the continent in a series of themed routes and itineraries. To find out more about this, you can read our previous blogs on writing for Routes4U (here and here).

Fast forward to this year, and to help promote the service further, we were asked to contribute some blogs to the website. These would serve to highlight some key attractions spread across the different regions and itineraries. Ultimately, we focused on two blogs – one about Switzerland’s cultural routes and the other about spa stops on the European Thermal Towns route – and we’ve included snippets from both below. Scroll down to have a read…

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‘Traditional’ Travel Content and Social Media: Here’s Why They Go Hand in Hand

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In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.

It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…

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More of Our Student Language Travel Itineraries for Educational Journeys

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As anybody who read our previous portfolio blog will know, we were approached in 2019 by the learning-focused travel agency Educational Journeys to write a series of travel itineraries for Australian high school students. The itineraries would vary in educational subject, from languages to history, but each of them would require inspiring travel content that would appeal not only to grades-focused teachers and parents but also to fun-loving students.

Naturally, we accepted the challenge (the trickier, the better) and, as of mid-2020, we have completed dozens of itineraries for Educational Journeys. You can see three previous ones here. As such, we thought we would share a few more of our recent efforts. Scroll down to read extracts from itineraries to Indonesia, Vietnam and France…

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Creating Mobile-Friendly Travel Content

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In the modern world, smartphone-friendly content is vital. Mobile is no longer man afterthought when it comes to producing content, and quite rightly – the stats for users accessing websites on phones and tablets are up year on year. With phones increasingly the primary – and even sole – device for users, it’s no wonder so many brands now follow a mobile-first approach when designing their content. Luckily for us, travel content thrives on mobile.

For those of us in the travel industry, there are several advantages when it comes to making travel content work for mobile. Effective travel content is fundamentally very visual, and lends itself well to mobile-friendly formats that tend to prioritise images and concise information over reams and reams of text. So if you’re planning your travel content for the months ahead, here are some of our top tips to ensure it’ll be a hit with phones and tablets too…

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