Tag Archives: Website Content

Our Best Spring Travel Content – Part 1

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Look outside. The days are getting longer. Daffodils are poking their yellow heads up through the dirt. Cadbury Creme Eggs are back on the supermarket shelves. And all this can only mean one thing: spring is finally upon us.

We are celebrating the new season with some of our best spring-themed content. Bid farewell to winter’s hearty comfort food and choose lighter fare instead, with our selection of the world’s finest seafood restaurants. Spring is also the season for festivals, with Songkran (aka Thai New Year) a springtime favourite – you can find a chic place to stay with our run-down of Thailand’s greatest luxury design hotels. With the weather getting better, why not also discover some new places – we’ve added a guide on Moscow and copy for a hotel on the Algarve. And the days may be getting longer, but there’s still pitch black night skies to enjoy, so we have included a piece on stargazing.

Scroll down to read extracts from all of these travel pieces, with links to the full content…

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No Place Like Home: Five Ways to Write In an Engaging Way About Your Home Town

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The first few months were so romantic. Dinner at all the best restaurants, drinks in all the coolest bars and moonlit walks along cobbled streets. But, over time, the relationship began to fizzle out. Without realising it, you’ve ended up spending your evenings in, only venturing out to pick up the occasional pint of milk from the local corner shop.

Sound familiar? It probably does if you’re a travel writer trying to write a piece about your home town. The day-to-day routine of living in a busy metropolis can turn the bright spark that made you fall for a city into a damp squib.

How can we rekindle the magic that once made our stomping ground so alluring? How can we write as if seeing the highlights of our city for the first time? Here are some tips from the experienced travel writers at World Words.

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Weddings, Private Dining and Live Sports: Our Website Copy for The Function Room

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At World Words, we love a good British pub. For our travel writers and editors, there’s little better than supping on a craft pale ale or continental lager in a place steeped in history, legend and tradition. So when we were asked to produce new brand web copy for Greene King, the largest pub retailer and brewer in the UK, we couldn’t say no. Our task? To create enticing and informing content about the functions rooms in their pubs all around the country, highlighting the range of events they offer, from weddings to Christenings, dinner parties to live sport screenings.

Over the course of the next few months, we completed copy for more than 35 pubs on The Function Room, each at just over 500 words. And they were so happy with our work, we’re expecting another commission very shortly.

You can find the full range of our pub function room content on their website. Or for just a small taste of what we did, scroll down for one example of pub function room copy: The Marlborough Arms pub in Bloomsbury, London.

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Finolhu: A Revival of Classic Beach Chic (A Press Release for Bacall Associates)

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Back in March 2016, World Words was approached by the leading public relations agency Bacall Associates. The agency, which bills itself as a ’boutique PR, marketing and sales support agency’ and particularly specialises in the travel sector, required a series of press releases to be written about luxury hotel resorts across Europe and Asia.

Naturally, we were all too happy to help. We wrote five press releases in total, on resorts ranging from AlmaLusa in Lisbon to Dhara Dhevi in Chiang Mai, but one of the first releases to be sent out to press was about Finolhu. A newly-opened property in the Maldives, Finolhu is a beautiful five-star resort that is all about old-school relaxation.

You’ll find the press release below…

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