Finolhu: A Revival of Classic Beach Chic (A Press Release for Bacall Associates)

Back in March 2016, World Words was approached by the leading public relations agency Bacall Associates. The agency, which bills itself as a ’boutique PR, marketing and sales support agency’ and particularly specialises in the travel sector, required a series of press releases to be written about luxury hotel resorts across Europe and Asia.

Naturally, we were all too happy to help. We wrote five press releases in total, on resorts ranging from AlmaLusa in Lisbon to Dhara Dhevi in Chiang Mai, but one of the first releases to be sent out to press was about Finolhu. A newly-opened property in the Maldives, Finolhu is a beautiful five-star resort that is all about old-school relaxation.

You’ll find the press release below…


Having revolutionised the ‘typical Maldives resort’ concept with last year’s game-changing launch of Amilla Fushi, The Small Maldives Island Co. looks set to confound expectations once again with the opening of sister resort Finolhu in Summer 2016. Bringing a timeless sense of style to the pristine lagoons and rich waters of the Maldives’ Baa Atoll, Finolhu will be a refined, retro-inspired island paradise for the fun-loving beach-erati, and an unexpected revival of the halcyon days of the classic chic getaway.

Located in the UNESCO world biosphere that is the Baa Atoll (just 30 minutes in a speedboat from sister resort Amilla Fushi) Finolhu is the ultimate island experience for chic couples, fun-loving families and gatherings of friends alike. Over water, with or without pool, on the beach, or on the lagoon, there are seven villa types to choose from – all eclectically furnished with design classics and firm favourites, from iconic Marshall speakers to the famous blue bottles of organic skin and body products by the UK’s very own Neal’s Yard Remedies.

Collaborating once again with Island Restaurateur Luke Mangan, Finolhu is home to the kind of laid-back yet elegant dining options you would expect from this world-renowned chef. An island outpost of Salt Grill, Luke’s signature restaurant in Singapore, is all about modern Australian food; the Fish & Crab Shack is a relaxed, quirky nod to traditional seaside food stalls; Baa Dining offers the beautiful simplicity of bold flavours done well, served under the stars and accompanied by a world class wine library; whilst Kanusan showcases the clean, innovative flavour combinations of Asian cuisine.


Centred around a happening hub of pastel-coloured beach huts, Finolhu’s The Cove is a chilled out retro revival area where music and movement is medicinal and glamorous midcentury style reigns. Stripping the spa concept back to the simple truths of wellness, movement and sound therapy, The Cove instead offers a calm, unintimidating haven in which to drop anchor and relax. Eight chandelier-lit treatment ‘Divans’ – each celebrating an iconic beauty of the 60s and 70s – are complimented by a fitness centre, yoga pavilion and outdoor ‘jungle gym’. The island’s natural environment is the inspiration for fitness activities at The Cove, from capoeira and paddleboarding to ballet and kickboxing, while the facilities will also include a relaxation area overlooking the beach, steam/sauna wellness areas, salon and retail pavilion.

Finolhu’s Marine HUB is home to a water sports and dive centre, as well as the Oceaneers Club for tots to teens – with activities specially created to suit the kids who are on island, rather than a proscribed menu. From sports and games, cooking classes and crafts, and activities in and on the water, Finolhu kids won’t be bored – meaning parents can confidently check out of childcare for a few hours.

But for that dreamy, go-slow beach vibe, simply while away the days at the Baa Baa Beach Club, lazing and grazing on finger food, beers or cocktails from the Baa Bar and getting to know your fellow islanders. Welcome back to the future of travel!

Read the press release in all of its majesty right here. Want to see more of World Words’ travel content writing, from press releases to travel guides to Top 10 blogs? Take a look at our projects. Also, come say hi on Twitter.

All images courtesy of Finolhu

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