Website Content for Off The Map Travels

Have you ever wished your travel website was working just that little bit harder? Have you yearned for copy that’s beautifully written to catch the attention, while also getting your key sales messages across to the right audience?

That’s what Off the Map Travels wanted – and that’s why they came to World Words.

Off the Map Travels, a customised travel planning service set up by avid traveller Sara Nakash, asked us to create new website content that would engage their audience – an intrepid bunch looking for local culture, adventurous activities and a little bit of luxury too – and also clarify the key sales messages and increase the visibility of calls to action. We began by reworking the content that was already there, and then suggested our own new additions.

The new website has now gone live, so you can see the fruits of our labour by clicking here. Or for a taste of how our content works even without a fancy design, scroll down to read our copy for the homepage and ‘About’ page.

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Singapore: A Region Guide for HomeAway

Singapore is a place quite unlike any other. The world’s only island city-state is known both as a global commerce and financial centre and as a hard-to-beat holiday destination, offering a wealth of world-class cultural institutions, extraordinary architecture and never-ending nightlife – all boosted by a unfailingly warm, equatorial climate. For travellers, it’s an amazing city, which is why when HomeAway, the world’s largest holiday home (vacation rental) company with over a million global listings, asked us to write them a guide on the city, we jumped at the chance.

The first in a series of Asia-Pacific region guides for HomeAway – the rest, from Dubai to Hong Kong to Sydney, will go live during March – Singapore was published last week. And you can read our regional overview below.

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La Spezia Destination Guide for Expedia

Expedia organise holidays to every far-flung corner of the globe, so how do you possibly choose where to go? That’s where World Words, and our expert web copywriting team, come in. We work with the online travel agent to provide sharply written travel copy that gives readers all the information they need when choosing a destination.

In the past, we’ve written guides for such diverse destinations as Khao Sam Roi Yot National Park, Rome and Rotorua. Most recently, our travel writers turned their attentions to La Spezia, a lively seaside town in the Liguria region of Italy. Keep reading after the picture to find out more.

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Luxe Magazine: Panama Travel Article

When you think of Panama, you might think of canals, hats and the fabled Darien Gap. But what you might not think of is just how stunning and traveller-friendly this country is, which is why we enjoyed writing about it so much in this article for Luxe Magazine.

Panama proved a fascinating topic to cover, from its slick modern skyscrapers to secluded tropical beaches. Such diversity characterises the small country, which offers heritage sites, angling in fish-crammed lakes and a broad array of museums. You could choose Panama if you wanted an adventure holiday, a city break, a lazy week by the ocean – or even a bit of all three.

Clearly, there is never a shortage of things to see and do in Panama, so this travel article for Luxe Magazine filled up quickly with fascinating facts and recommendations to make the most of any holiday there. Scroll down to read an excerpt from the piece, where you can learn more about the country, including the curious origin of its name.

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