Monthly Archives: April 2019

Spring Has Sprung: The Highlights from Our Spring Content Archives – Part Two

Last month, on this blog, we shared some of the very finest spring-themed content written by the World Words team. But it turns out that we couldn’t do ourselves justice with just one blog. So now we’re back with another!

As anyone of the pedalling persuasion knows, spring is prime cycling season, so we’ve dug up two articles from the archives on the topic: the first, a cycling itinerary guide and the second, a blog post on urban cycling events. If you favour two feet over two wheels, we’ve got an article on the world’s best long-distance hiking trails too. And if all that seems a little too active for your tastes, never fear; we have also got some more laid-back outdoor fun on offer in the form of a guide to London’s best parks. Last but by no means least, we’ve included a travel guide we wrote to the Isle of Skye. Although this Scottish isle is beautiful at any time of the year, we think it peaks in spring when the wildflowers are in full bloom and the puffins finally show their faces. Scroll on down to read them all…

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Our Travels: Tel Aviv, Israel

At World Words, we put our money where our mouth is and get out there exploring and experiencing first hand all of the amazing places we write about. One of us can always be found off somewhere, whether an exotic far-flung destination such as The Gambia, Guatemala or India, or a city break closer to home like Tallinn, Lisbon or Venice.

When we’re at our desks, all those experiences come tumbling out, creating insightful, factual and inspiring travel content. We love to relive our personal trips, and do so for our clients in the forms of blogs, guides and web copy.

This month, World Words writer Samantha recounts her trip to Tel Aviv, a city capable of surprising even the most unflappable of travellers. Cosmopolitan, edgy yet also child-friendly, it is Israel’s hippest destination. Here’s why…

Sam and her family enjoying one of Tel Aviv’s beautifully sheltered, sandy beaches.

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The Art of the Content Brief – Part One: Top Brand Tips for Writing a Great Brief

Whenever you are asking a travel writer to create content for you, a clear and unambiguous brief is vital. From the perspective of clients and editors, creating a thorough brief may seem like a lot of time and effort, but in the long term it’s an invaluable time-saving – and consequently, a great money-saving – tool. Getting your writer brief right should mean a quicker writer delivery, less editing work and, most importantly of all, a superior finished product.

So how do you go about crafting the perfect travel content brief? At World Words, we both work to detailed client briefs and create our own briefs for writers, so we can attest to the important of clear guidance. So, from setting carefully-considered word limits to making your SEO needs clear, and from providing writing samples to creating comprehensive a style guide, we’ve come up with our top tips for getting the most from your travel content brief.

(This is part one of our mini series on a travel briefs. Next month, we’ll look at how writers can follow client briefs).

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