Our Top Winter Travel Content: Part Two

More than a month has passed since we the first part of our top winter travel content series… so here’s part two.

Last time, we only scratched the surface of winter travel content we’ve completed for our clients, so this time we are diving a little bit deeper. We’ll start with a piece we had published on Run in the Dark Edinburgh, a night-time jogging event in the Scottish capital. Meanwhile, for anybody needing last-minute ski holiday inspiration, we have pulled out features on Canada’s Mont-Tremblant and the Swiss mountain resort Zermatt. And, because we know that some of the more forward-thinking among you may already be planning your summer escape, we have also included a destination guide we produced last year on the Languedoc region in sun-drenched southern France.

Last but not least, for those wanting to improve their written travel content in 2016, we’ve also shared some of our top editing tips with Media Kitty. So what are you waiting for? Scroll on down to read a short excerpt from each.

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More of Our Top Autumn Travel Content

Autumn has well and truly arrived: there’s a nip in the air, a peppering of russet on the trees and decorative gourd displays every which way we look. It’s one of our favourite times of year, so we’re sharing some more of our best autumnal travel content (just in case you missed it, here’s our previous selection of fabulous fall-themed content).

First, there’s an article we wrote on an increasingly popular phenomenon: light festivals (one of the highlights of the light art calendar, Prague’s Signal Festival, starts on 11th October). And speaking of autumn festivals, we have also got our write-up of London’s Totally Thames festival, which is currently underway. And that’s just for starters…

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From Guides to Slideshows: What Type of Travel Content Is Right For Your Brand?

Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

use-content-to-help-readers-find-answers-to-their-travel-questions-and-build-trust-in-your-website Continue reading

Our Top Winter Travel Content: Part Two

More than a month has passed since we the first part of our top winter travel content series… so here’s part two.

Last time, we only scratched the surface of winter travel content we’ve completed for our clients, so this time we are diving a little bit deeper. We’ll start with a piece we had published on Run in the Dark Edinburgh, a night-time jogging event in the Scottish capital. Meanwhile, for anybody needing last-minute ski holiday inspiration, we have pulled out features on Canada’s Mont-Tremblant and the Swiss mountain resort Zermatt. And, because we know that some of the more forward-thinking among you may already be planning your summer escape, we have also included a destination guide we produced last year on the Languedoc region in sun-drenched southern France.

Last but not least, for those wanting to improve their written travel content in 2016, we’ve also shared some of our top editing tips with Media Kitty. So what are you waiting for? Scroll on down to read a short excerpt from each.

blizzard-15850_1280 Continue reading