Making the Most of Your Ideas: How to Turn One Concept Into Lots of Content

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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Our Travels: Orchha, India

We’re always on the go here at World Words. Travel is a way of life for us – almost as much as writing. When we aren’t busy exploring somewhere new, we’re writing up our most recent adventures (while booking our next one).

In the Our Travels blog series, our team of writers and editors recount their experiences of destinations all across the globe. We’ve blogged about trips to ItalyGuatemala, BelarusSpain, Oman, Ireland… and that’s only the start.

This month, staff content editor Eilidh shares her latest travel experience. Hot on the heels of a trip to the Biennale in Venice, she jetted off on a guided tour of Orchha in Madhya Pradesh, India. Scroll on down to read all about it…

Eilidh taking in the view from the top of one of the Chhatris Cenotaphs.

Eilidh taking in the view from the top of one of Orchha’s chhatris, or cenotaphs.

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Writing Clever: How to Turn One Travel Content Theme into Many Distinct Pieces

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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Our Travels: Dubai, United Arab Emirates

The World Words team don’t simply write about travel, they live and breathe it. Whether it’s a remote corner of the British Isles, an idyllic European island escape or an old-timey North American city, this intrepid bunch have never met a holiday they didn’t like. So, with that in mind, we’ve asked them to jot down the highlights of some of their recent trips in a blog series we call Our Travels. This month, World Words writer Georgia spends a week in Dubai.

With a young son in tow, Georgia discovers an epic underwater zoo, stylish beach clubs and the real meaning of the world superlative – starting with the tallest building in the world. Simply scroll down to read about her travels…

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Georgia at the top of Burj Khalifa (the tallest building in the world) with her infant son.

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