Monthly Archives: March 2017

Our Travels: Isle of Wight, England

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Here at World Words, we are not simply sitting behind our laptops, crafting inspiring and evocative travel writing. We are out in the field, doing what we love best and digging deep to discover new, fascinating destinations and quirky angles on well-loved places. With our team members always visiting somewhere interesting, we have put together the Our Travels blog series, so they can share all their latest and greatest travel tales and experiences.

We have already covered a range of interesting destinations around the globe, from Quebec City and Corsica to Southwest Iceland and Dubai. This month, we’re keeping things a little closer to home (or, at least, our UK home), as content writer Samantha Wilson sets off on a family escape to the Isle of Wight. Scroll down to find out more…

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Sam with her husband and young daughter, enjoying a brisk hike on the Isle of Wight.

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Our Best Spring Travel Content – Part 1

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Look outside. The days are getting longer. Daffodils are poking their yellow heads up through the dirt. Cadbury Creme Eggs are back on the supermarket shelves. And all this can only mean one thing: spring is finally upon us.

We are celebrating the new season with some of our best spring-themed content. Bid farewell to winter’s hearty comfort food and choose lighter fare instead, with our selection of the world’s finest seafood restaurants. Spring is also the season for festivals, with Songkran (aka Thai New Year) a springtime favourite – you can find a chic place to stay with our run-down of Thailand’s greatest luxury design hotels. With the weather getting better, why not also discover some new places – we’ve added a guide on Moscow and copy for a hotel on the Algarve. And the days may be getting longer, but there’s still pitch black night skies to enjoy, so we have included a piece on stargazing.

Scroll down to read extracts from all of these travel pieces, with links to the full content…

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From Guides to Slides: Choosing the Best Form of Content For Your Travel Brand

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Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

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