From Budapest to The Bahamas: Travel Guide Content for TravelSupermarket

At World Words, we’re often asked to write destination guides for our clients. No wonder – travel guide content is the ideal way for a travel brand to share its expertise, while also communicating its unique personality and tone of voice. It can also do wonders for a brand’s SEO, boosting its search engine rankings in relation to key destinations and services, and ultimately delivering more potential customers to its website. And when it comes to travel guide writing, there’s nobody with as much content experience and as much local destination expertise as World Words.

In early 2017, we were approached by online travel comparison company TravelSupermarket. They were looking for a series of 3,500- to 4,500-word travel guides on popular destinations across Europe and beyond, from short city breaks to long island escapes. With our team of writers based all around the world, World Words was able to offer the on-the-ground insight they wanted, so over the next few months we wrote 30 different guides for them.

We’ve included extracts and links for six of our fave TravelSupermarket guides below. Scroll down to read them…

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Our Travels: Madeira

As regular readers of our blog will know, the expert travel writers and editors at World Words like to get around. Nothing makes us happier than strapping on a backpack and heading out there to discover a new place, meet new people and gain new perspectives. Nothing, that is, except for writing about the experience for our clients!

The Our Travels blog series is the place where we can share some of our most recent trips directly. In the past, we have covered our most exciting discoveries in all four corners of the world, from the cute brown bear cubs of Alaska to the majestic vultures of India, the Mayan pyramids of Guatemala to the mountaintop temples of Japan.

This month, our editor-in-chief Joe takes us to a distant corner of Europe that is capturing the hearts of more and more people: Madeira. After visiting the Portuguese archipelago in early February, Joe picks his island highlights…

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Joe at a waterfall on a rainy levada walk through Madeira’s mountainous interior.

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Our Best Spring Travel Content – Part 1

Look outside. The days are getting longer. Daffodils are poking their yellow heads up through the dirt. Cadbury Creme Eggs are back on the supermarket shelves. And all this can only mean one thing: spring is finally upon us.

We are celebrating the new season with some of our best spring-themed content. Bid farewell to winter’s hearty comfort food and choose lighter fare instead, with our selection of the world’s finest seafood restaurants. Spring is also the season for festivals, with Songkran (aka Thai New Year) a springtime favourite – you can find a chic place to stay with our run-down of Thailand’s greatest luxury design hotels. With the weather getting better, why not also discover some new places – we’ve added a guide on Moscow and copy for a hotel on the Algarve. And the days may be getting longer, but there’s still pitch black night skies to enjoy, so we have included a piece on stargazing.

Scroll down to read extracts from all of these travel pieces, with links to the full content…

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Five-Star Content for a Five-Star Resort – Our Hotel Web Copy for Vila Vita Parc

As travel writers, we have stayed in more than our fair share of hotels. And we are no strangers to writing about them either, whether that be a magazine feature about the experience of staying in a luxury hotel, a blog about vineyard resorts, a press release announcing the launch of a new boutique hotel or even an industry-focused advice piece on creating and maintaining hotel blogs.

Most recently, we were tasked with creating engaging and informative website copy for Vila Vita Parc, a luxury five-star resort in the Algarve, Portugal. Having recently redone their website, Vila Vita Parc were keen to refresh their content, so we got to work ensuring the words on their site did this beautiful beach resort justice. In total, World Words re-worked more than 5,000 words across the Vila Vita Parc website. To give you a taster, we have included just a few short extracts from the final draft below…

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