From Czechia to Latvia: Our Destination Guides for The Council of Europe (pt. 1)

One of the most common content writing requests we get is for destination travel guides. Over the years we have written guides for everyone from TravelSupermarket to Fodor’s Travel. And thanks to our large network of expert travel writers based all over the world, we’re regularly asked by clients to write about their neck of the woods too.

That’s what happened earlier this summer, when we were approached by the Council of Europe, an organisation committed to upholding human rights and democracy throughout the continent. They were looking to launch an online trip planner within Europe, and were looking for writers to help. The project, which was a joint venture with the European Union, was to be called Routes4U. It would focus on destinations throughout the continent, divided into four macro-regions, and we were tasked with writing guides for 11 of the countries. Each guide would feature a country overview, practical travel information, individual city guides with points of interest, and pithy summaries of the cross-continental travel routes they wanted to promote in the region. Naturally, we were delighted to help.

Scroll on down to read snippets from six of the country guides we contributed to the project. The remainder will follow in another blog very soon. Can’t wait that long? Then visit the website to see all the guides in one place…

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From Budapest to The Bahamas: Travel Guide Content for TravelSupermarket

At World Words, we’re often asked to write destination guides for our clients. No wonder – travel guide content is the ideal way for a travel brand to share its expertise, while also communicating its unique personality and tone of voice. It can also do wonders for a brand’s SEO, boosting its search engine rankings in relation to key destinations and services, and ultimately delivering more potential customers to its website. And when it comes to travel guide writing, there’s nobody with as much content experience and as much local destination expertise as World Words.

In early 2017, we were approached by online travel comparison company TravelSupermarket. They were looking for a series of 3,500- to 4,500-word travel guides on popular destinations across Europe and beyond, from short city breaks to long island escapes. With our team of writers based all around the world, World Words was able to offer the on-the-ground insight they wanted, so over the next few months we wrote 30 different guides for them.

We’ve included extracts and links for six of our fave TravelSupermarket guides below. Scroll down to read them…

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Editor Interview with Cities Talking

Cities TalkingWorld Words editor Joseph Reaney was recently interviewed by one of our clients, Cities Talking, outlining all the skills, tips and tricks required to compose great audio travel guides that entertain and inform the listener. Here was one of the questions…

Q. HOW DO YOU TACKLE A BRIEF TO WRITE A CITIES TALKING TOUR?

A. Cities Talking is a wonderful client. They provide a clear brief about the tour they wish to be written and have in-house researchers who send over a long document outlining each and every attraction en route. We’ll then scour these notes, pick out the interesting information and use this to create an entertaining and informative audio script. We also supplement this research with some of our own. In particular, we try to find interesting characters and dig into their personalities.

You can read the interview in full of the Cities Talking website. You will find some of the audio city guides we have written for this client, including on the beautiful European cities Amsterdam, Budapest and Prague, in our portfolio.