A quick Google search for ‘travel article’ turns up a rather intimidating 1.2 billion results. It can feel as though every company in the world is churning out travel content… so how can you possibly hope to stand out from the crowd?
The reality is, there are lots of ways you can improve from your written travel content. From employing humour to embracing multimedia, honing your message to signing off in style, here are seven top tips from our expert team.
What’s your point?
In our last travel writing advice post, we looked at ways to find fresh angles and original travel content ideas. But finding a good idea is only the beginning – once you’ve done that, you still need to market that idea. It’s time to write up that all-important travel pitch. For many aspiring travel writers, this is the most difficult part of the process.
While hopeful writers busy themselves wrangling their own thoughts, ideas and experiences into a saleable travel story, commissioners have to sift through what must seem like a never-ending influx of proposals. They too face difficult choices, having to discern what – if anything – will work for their readership and whether the freelancer will be able to deliver the job to their standards. To help both the commissioner and the commissionee through the arduous pitching process, we’ve collated six important questions – ones that writers should ask themselves before they press send, and ones editors can use to identify a winning pitch. Simply scroll down to read them all.
Our team at World Words are regularly enlisted to write tempting travel itineraries for an array of tour providers. One such client is PhotoXpeditions, who run photography workshops, taking participants out to incredible destinations all over the world to hone their photographic skills under the guidance of a photographic pro. We’ve completed quite a few enticing tour itineraries for Photo Xpeditions in the past, writing about photography-focused tours of places such as Japan and Myanmar.
Among the recently published itineraries produced by our expert travel writers was this ‘Inspiring Iceland’ photography workshop. With its raw and dramatic landscapes, hot springs and cool cities, Iceland has endless lens fodder. Plus, it’s one of the main filming locations for the incredibly popular ‘Game of Thrones’ TV series – few destinations are more in vogue among travellers right now. So Photo Xpeditions asked us to take a look at their existing itinerary, tidy up what was already there and add lots more interesting information off our own back.
We’ve published an excerpt from the itinerary below to give you a taster of what the tour will include.
Our team at World Words regularly write and edit travel guides for the leading online travel company Expedia. In fact, we create more Expedia travel guides than we can possibly list here (for example, just since the start of April, we’ve produced city and regional guides on the Netherlands, the USA, India, England, Japan and the Bahamas).
We might not be able to show them all, but we have picked out one of our recently-published destination guides. This month, our guide to Genoa, the capital of Liguria in northwestern Italy, was published on Expedia’s website. And to give you a taste of what you can expect in this stunning seaside city, we’ve included the overview below.
