A quick Google search for ‘travel article’ turns up a rather intimidating 1.2 billion results. It can feel as though every company in the world is churning out travel content… so how can you possibly hope to stand out from the crowd?
The reality is, there are lots of ways you can improve from your written travel content. From employing humour to embracing multimedia, honing your message to signing off in style, here are seven top tips from our expert team.
What’s your point?
A quick Google search for ‘travel article’ turns up a rather intimidating 1.2 billion results. The competition is fierce, so you have to be clever to stand out from the crowd.
Luckily, we’re here to help, with seven top tips for improving your written travel content.
1. What’s your point?
Before you start writing a travel article, there’s a very important question you need to ask yourself: What exactly are you trying to say? Followed quickly by: Does your audience want to hear it? You need to have a point, or at the very least a premise, and it has to be one that will appeal to your readership.
Writing a travel article is not the same as writing a personal journal. Readers don’t need every last trivial detail. Chances are no-one really wants to hear about your search for a nail clipper in Florence. It’s best to convey a message tailored to your readers’ needs, so sift through the boring minutiae and pick out only what is relevant and interesting to your readers.
