Tag Archives: Travel Feature Writing

From Argentina to Venice: Our Magazine Features for Travelsphere World – Pt. 1

Posted on by
1

At World Words, we get asked to work on all kinds of travel content, from eye-catching website copy to inspiring blog posts, in-depth destination guides to detailed travel itineraries. But one of our favourite things to do is write travel feature articles for newspapers and magazines. That’s because it allows us to get creative and descriptive, bringing all our global expertise to the fore and inspiring readers to book adventures to exciting, far-flung lands.

Naturally, we were delighted when Travelsphere, who we’ve previously helped with their catalogue copy, asked us to help produce some features for their Travelsphere World Magazine. The aim was to write articles that were inspiring, exciting and educational, while also linking to tour itineraries that were on offer in their latest brochure.

Over the course of a month, we wrote several articles of varying lengths about destinations all around the world, from the Mediterranean to the Indian Ocean. Scroll on down to read extracts from three – with links to read more.

(Three other Travelsphere World Magazine articles will follow in another blog post shortly. Watch this space.)

Continue reading →

Take Advantage of Corona-Slowdown to Give Your Travel Content a Spring Clean

Posted on by
Reply

The world of travel is always changing, and what you once thought was evergreen content can become outdated in the blink of an eye. If you or your brand produces or commissions travel content, it’s vital to regularly take stock of what you’ve already got, what you still need, and what can be retired. This will help keep things neat, fresh and relevant. And if you are going to do some content spring cleaning, well, surely there’s no better time than spring?

(Particularly this spring, when coronavirus’ knock-on events might leave you with a little more time on your hands).

If your website is home to a travel blog, destination guides, tour itineraries or any other types of travel content, we have some top tips for sprucing it up (and all just in time for the big pre-summer booking rush). Read on for more…

Continue reading →

Hand-in-Hand: Why Travel Content and Social Media Will Work Better Together

Posted on by
1

In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.

It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…

Continue reading →

Going Mobile: Creating Travel Content That is Smartphone and Tablet Friendly

Posted on by
2

In the modern world, smartphone-friendly content is vital. Mobile is no longer man afterthought when it comes to producing content, and quite rightly – the stats for users accessing websites on phones and tablets are up year on year. With phones increasingly the primary – and even sole – device for users, it’s no wonder so many brands now follow a mobile-first approach when designing their content. Luckily for us, travel content thrives on mobile.

For those of us in the travel industry, there are several advantages when it comes to making travel content work for mobile. Effective travel content is fundamentally very visual, and lends itself well to mobile-friendly formats that tend to prioritise images and concise information over reams and reams of text. So if you’re planning your travel content for the months ahead, here are some of our top tips to ensure it’ll be a hit with phones and tablets too…

Continue reading →