Our Travels: Snowdonia, Wales

As regular readers of the Our Travel blogs will know, our team of intrepid travel content writers are always on the go – even during a global pandemic (local lockdowns permitting, of course). From the cosmopolitan chic of San Francisco to the tropical bliss of Indonesia’s Gili Islands to the big game of Samburu Reserve in Kenya, they get itchy feet if they’re not planning their next escape (then returning home and reliving it by writing blogs like this!)

While far flung destinations are always enticing, we are also big advocates of discovering the delights that are on our respective doorsteps. In fact, one of the few bright spots of all the recent Covid-related travel restrictions has been having the time and the excuse to explore local attractions a little more thoroughly. With that in mind, World Words writer Samantha Wilson – along with her husband and young daughter – recently set off for a wintry break in the wilds of Snowdonia National Park in northwest Wales. You can scroll on to read all about her experiences…

Samantha with her family at Castell y Bere, the remains of the castle built by Llywelyn the Great.

Continue reading

Our Travels: Gili Islands, Indonesia

It’s no secret that the writers and editors at World Words love to travel. At any given time, many of us are trotting around the globe, gathering inspiration for new stories and advice for fellow travellers. Ask us a travel question, and it’s likely one of us can answer it from authentic experience. Just take a look at the Our Travels blog archive for a taste of our team’s vast, on-the-ground experience, from exploring the Buddhist temples of Luang Prabang to hiking the mountain landscapes of Andorra to chilling out on the golden beaches of Mallorca – among others.

This month, it’s the turn of World Words travel writer Nicole to share a recent adventure. Escaping to Indonesia’s Gili Islands, she discovers it can be hard to relax with a book when there is so much fun to be had in paradise…

Nicole cycling through a restaurant strip along the coast of Trawangan (Gili T). She really likes cycling.

Continue reading

Our Travels: Jurassic Coast, England

When they are not busy writing, World Words writers and editors are out and about exploring places all over the world. After all, they are travel writers – the name’s a giveaway. The Our Travels blog series is where writers get to share their experiences and adventures with you. So far, they’ve covered destinations as many and varied as Portugal, Canada, Japan and Australia. So, if you’re looking for travel inspiration, you’ve come to the right place.

This month, it’s the turn of World Words contributor Jennifer. Just before corona-lockdown, she spent a few weeks exploring the Jurassic Coast, a UNESCO-listed stretch of coastline spanning Dorset and East Devon in the south of England. Read on to see how she discovered that you don’t need to go far from home to have an adventure…

The crescent-shaped beach of Lulworth Cove, just one of many stretches of sand along the Jurassic Coast.

Continue reading

‘Traditional’ Travel Content and Social Media: Here’s Why They Go Hand in Hand

In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.

It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…

Continue reading