Website Content for Off The Map Travels

Have you ever wished your travel website was working just that little bit harder? Have you yearned for copy that’s beautifully written to catch the attention, while also getting your key sales messages across to the right audience?

That’s what Off the Map Travels wanted – and that’s why they came to World Words.

Off the Map Travels, a customised travel planning service set up by avid traveller Sara Nakash, asked us to create new website content that would engage their audience – an intrepid bunch looking for local culture, adventurous activities and a little bit of luxury too – and also clarify the key sales messages and increase the visibility of calls to action. We began by reworking the content that was already there, and then suggested our own new additions.

The new website has now gone live, so you can see the fruits of our labour by clicking here. Or for a taste of how our content works even without a fancy design, scroll down to read our copy for the homepage and ‘About’ page.

china-1155354_1280 Continue reading

How to Deliver to Deadline… Every Time

The reputations of content writers and editors live and die by their deadlines. A late hand-in is one of the worst sins a writer can commit. Repeated missed deadlines can strain client relationships, damage your reputation and, ultimately, impact on your income. Even if your failure to meet a deadline is a rare occurrence – even if it’s a one-off – it will almost certainly kill hopes of a repeat commission, and put a permanent black mark next to your name.

The harsh truth is that it doesn’t matter how busy you are or what else is happening in your life – whether you’ve taken on too many commissions, or are juggling work with personal issues – at the end of the day, clients (quite rightly) demand quality, on-time content without exception. If you can’t deliver, they’ll find someone else who can.

If you are a writer or editor who needs help meeting your deadlines, the reliably punctual team of expert writers and editors at World Words is here to help. Read on for our top tips on always being dependable with deadlines.

Tempus fugit

Continue reading

Singapore: A Region Guide for HomeAway

Singapore is a place quite unlike any other. The world’s only island city-state is known both as a global commerce and financial centre and as a hard-to-beat holiday destination, offering a wealth of world-class cultural institutions, extraordinary architecture and never-ending nightlife – all boosted by a unfailingly warm, equatorial climate. For travellers, it’s an amazing city, which is why when HomeAway, the world’s largest holiday home (vacation rental) company with over a million global listings, asked us to write them a guide on the city, we jumped at the chance.

The first in a series of Asia-Pacific region guides for HomeAway – the rest, from Dubai to Hong Kong to Sydney, will go live during March – Singapore was published last week. And you can read our regional overview below.

city-647400_1280 Continue reading

Foolproof Proofreading: Our Top Tips

Proofreading is an essential part of any content creator’s job. It is the final polish that ensures your senior editor, client and, ultimately, readers can enjoy your work without being thrown by small yet glaring mistakes. Whatever your role in the writing and editing process, you need to learn how to proofread effectively and eliminate errors.

Our writing and editing experts at World Words have written before about how to edit, with advice ranging from reading aloud to tinkering with tenses. But this blog is more about what you should be editing. Keep reading for a grammatical line-up of all the usual suspects; the sneaky career criminals that can terrorise even the best copy.

2349632625_7c2813f45b_o

Continue reading