About Joe

Joe is the founder and editor-in-chief of World Words. He is a seasoned travel writer and editor for the likes of National Geographic and Forbes Travel Guide. READ HIS FULL BIO.

From Longer Lie-Ins to Welcoming Staff: How to Make a British Person’s Holiday

The World Words team live all over the world, so we’re very used to totting up the costs before making a move abroad. But there are some cities that are inescapably expensive. Our writers in Scandinavian capitals like Oslo and Reykjavik are used to exorbitant living costs, while others based in London, New York and Dubai can penny-pinch with the best of them. Yet none of these capitals make the top 10 list of the world’s most expensive cities.

Compiled by Hansen & Company, this neat little infographic counts down the priciest places on the planet (and they are not always in the countries you might expect). Scroll on down to see the full infographic in all its glory…

infoshort Continue reading

Our Travels: Northern Oman

We’re often asked: “What’s the difference between World Words and other content writing agencies?” Our answer is simple: experience. While most agencies have rows of writers sitting behind desks and researching topics, our expert travel writers and editors are on the road, digging and discovering to get personal experience and insight to inform their content. Not only are our contributors based all over the world, from Europe to Asia, North America to Australia, but they love to travel too. We’ve itchy feet by nature, so we spend almost as much of our collective time exploring the world as we do writing about it. And that’s what makes World Words stand out from the pack.

To highlight our team’s wanderlust, we like to share their travel stories through a blog feature we call Our Travels. This month, our editor-in-chief Joe Reaney recalls a recent, unforgettable trip to Oman. Scroll down to read more…

_DSC0256

Joe on a sand dune in the middle of the Omani desert, as the sun slowly sets.

Continue reading

Our Travels: Isle of Wight, England

Here at World Words, we are not simply sitting behind our laptops, crafting inspiring and evocative travel writing. We are out in the field, doing what we love best and digging deep to discover new, fascinating destinations and quirky angles on well-loved places. With our team members always visiting somewhere interesting, we have put together the Our Travels blog series, so they can share all their latest and greatest travel tales and experiences.

We have already covered a range of interesting destinations around the globe, from Quebec City and Corsica to Southwest Iceland and Dubai. This month, we’re keeping things a little closer to home (or, at least, our UK home), as content writer Samantha Wilson sets off on a family escape to the Isle of Wight. Scroll down to find out more…

samantha-with-her-husband-and-daughter

Sam with her husband and young daughter, enjoying a brisk hike on the Isle of Wight.

Continue reading

From Guides to Slides: Choosing the Best Form of Content For Your Travel Brand

Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

use-content-to-help-readers-find-answers-to-their-travel-questions-and-build-trust-in-your-website Continue reading