Monthly Archives: May 2016

Finolhu: A Revival of Classic Beach Chic (A Press Release for Bacall Associates)

Posted on 26 May 2016 by Joe

Back in March 2016, World Words was approached by the leading public relations agency Bacall Associates. The agency, which bills itself as a ’boutique PR, marketing and sales support agency’ and particularly specialises in the travel sector, required a series of press releases to be written about luxury hotel resorts across Europe and Asia.

Naturally, we were all too happy to help. We wrote five press releases in total, on resorts ranging from AlmaLusa in Lisbon to Dhara Dhevi in Chiang Mai, but one of the first releases to be sent out to press was about Finolhu. A newly-opened property in the Maldives, Finolhu is a beautiful five-star resort that is all about old-school relaxation.

You’ll find the press release below…

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Faces Not Places: How Humans Make the Best Subjects for Your Travel Content

Posted on 20 May 2016 by Joe

Gone are the days when we – as travel content consumers – drool over vivid descriptions of blue skies and calm seas. Behind us are the times when we fall head over heels with the described colours of the Sahara Desert. Lost are the moments when we devour articles that talk giddily about hidden gems, startling sunsets and dreamy cities.

Readers of travel content today are incredibly sophisticated, and exposed to more travel writing than ever before, so it takes more than a pretty description of a landscape to get readers’ feet itching. Today’s readers are looking for something more tangible in their travel writing. And one of the best ways to add it is to include a protagonist.

In the art of storytelling, characters are crucial, and travel content writing is no different. Want to know more about why adding faces to your content can be effective… and the best ways to do it? Then read our expert tips below.

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A Dream Amid Sea and Sky – Our Web Copy for Hotel Villa Franca in Positano, Italy

Posted on 13 May 2016 by Joe

“Perfectly situated on a hill between the craggy cliff tops and the glinting Mediterranean Sea, Hotel Villa Franca is romantic Italy at its most ravishing. With the picturesque cobbled piazzas of Positano and two blissful beaches just steps away, this stylish hilltop retreat offers the chance to check out from reality and absorb the glamor and gorgeousness of the ever-enchanting Amalfi Coast. A cool calm envelops this Italian idyll where bewitching coastal beauty dominates the window views and pines and citrus scent the air.”

So begins our web content for Hotel Villa Franca, a hotel in Positano, Italy. HVF approached us earlier this year to completely re-work their website, making the content throughout inspiring and informative. So we did. We rewrote all of the copy on the website (a total of around 5,000 words, all in US English) and then had our words translated into Italian, French and Spanish by our translation contacts. The paragraph above is the very first thing that visitors read on the homepage, but it’s just the start. We have included several content snippets from the website below…

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Welcome to World Words: Meet Our Two New Travel Writers, Samantha and Chris

Posted on 9 May 2016 by Joe

This May, we are delighted to welcome two new travel content writers, Samantha and Chris, to the in-house team.

Joining World Words as staff content writers and editors, Samantha and Chris will be working on a wide variety of content projects for us, including travel articles, blogs, web copy, guides, itineraries, press releases and social and digital marketing. They both come to us with a wealth of content writing experience and masses of travel industry know-how, as well as some incredible, envy-inducing travel experiences. Let’s find out a little more about them…

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